# Black Friday digital scams: fake websites, ads and profiles

URL: https://branddi.com/en/black-friday/golpes-digitais
Atualizado: 2026-09-16

Black Friday scams combine urgency, discounts and copied brand assets to move shoppers into fake websites, profiles or support channels. Brands need early detection, complete evidence and coordinated security, customer-care, communications and takedown workflows to reduce harm and recurrence.

## Which scams misuse brands on Black Friday?

Formats change, but the pattern repeats: copy trust signals, create urgency and move the shopper to a channel controlled by the scammer. Coverage should include cloned sites, typosquatting, phishing, fake ads, profiles, coupons, support channels and apps.

- look-alike or promotional domains;
- copied creatives leading to false checkout or payment;
- profiles offering coupons, giveaways or support;
- messages requesting credentials, personal data or urgent payment;
- the same scam republished through new infrastructure.

## What should be ready before November?

Inventory official domains, profiles, phone numbers, apps, ad accounts and campaigns. Document legitimate promotions, payment methods and partners so teams can reduce false positives and guide consumers.
Configure monitoring for the brand, misspellings, priority products and terms such as promotion, coupon, outlet, official and Black Friday.

## Which evidence should be preserved?

Capture the occurrence before engaging the operator. Record the full URL, date, time, country, device, account or ad identifier, creative, destination, payment method and copied asset.

| Channel | Minimum evidence | First action |
| --- | --- | --- |
| Domain | WHOIS, DNS, page and URL | Identify registrar and hosting |
| Social profile | Profile, posts and identifiers | Use impersonation or IP flow |
| Ad | Placement, advertiser, creative and destination | Preserve the full journey |
| Customer care | Report, link, receipt and channel | Connect it to the incident |

## How should a threat be handled?

Use six steps: preserve, classify, contain, report, verify and monitor recurrence. A submitted form is not a result. Confirm the asset is unavailable in the observed territory and look for new domains, accounts and creatives.
When victims are involved, align customer care and communications around official channels and accepted payment methods without amplifying malicious links.

## Which metrics matter?

Measure detection, documentation and decision time; verified-removal rate; critical threats still active; recurrence by domain, account and creative; and affected consumers or customer-care demand.

## FAQ

### How can a fake Black Friday website be identified?

Compare the domain, certificate, official channels, payment methods, brand assets and offer conditions. Brands should also document infrastructure and the ad journey.

### What should happen after a consumer reports a scam?

Preserve the report and links, guide the person to official channels, connect the case to monitoring and activate the appropriate response teams.

### Does reporting a fake profile solve the problem?

It is one step. Removal must be verified and republication monitored across new accounts, domains and creatives.

### When should domain monitoring begin?

Establish a baseline in August or September and increase monitoring frequency as campaigns and offers grow.

## Fontes

- [Kaspersky — Scammer Black Friday offers (2024)](https://securelist.com/black-friday-report-2024/114589/)
- [Kaspersky — Black Friday threat report (2025)](https://securelist.com/black-friday-threat-report-2025/118083/)