# Anatel's anti-piracy action reinforces the urgency of brand protection in Brazil

URL: https://branddi.com/en/blog/acao-da-anatel
Categoria: Violação de Marca
Publicado: 2025-05-27

The recent disclosure by SET Comunicação about the operations of the National Telecommunications Agency (Anatel) in combating piracy of telecommunications equipment offers a significant overview of the challenges faced in maintaining legality and security in the Brazilian market. multiple segments against a myriad of digital and physical threats.

But how, after all, does piracy in the sector work and what does this reflect on other areas? Come with Branddi and understand more about Anatel's action and how it can impact your brand!

Anatel's efforts against piracy

Anatel, through its Anti-Piracy Action Plan (PACP), established in 2018, has demonstrated a consistent effort to prevent the sale and use of telecommunications equipment without due approval.

The numbers are significant: since the beginning of the PACP, approximately 8.38 million non-conforming products were removed from circulation, representing an estimated value that exceeds R$ 830 million. 2018.

The time lag between seizure and destruction, as reported, is due to the judicialization of the demand by the inspected party, a common mishap in large-scale processes.

For Branddi, a company dedicated to intelligent brand protection, these Anatel initiatives are a powerful indication of the scale of the problem of piracy and the commercialization of illegitimate products. And that's why we also work with the same commitment to protect our partners against piracy and other types of brand infringement.

Continue reading and understand more about our actions!

How does Anatel's action relate to the health of your brand?

You may be imagining that Anatel's concern and the increase in piracy in the telecommunications sector may have no relationship whatsoever with the health of your brand or your customer's trust. This is not only false, but also a dangerous thought, after all, every brand, regardless of its sector or size, is a potential victim in the eyes of violators.

This is because piracy is a silent threat, but with devastating effects, capable of compromising your company's image, generating significant financial losses and breaking the bond of trust built with your audience. Imagine: when counterfeit products or illegitimate services present themselves as their own, consumers can hardly distinguish what is real from what is pirated — and any problem they face will automatically be associated with your brand.

However, that's not all: this trademark infringement also erodes investments in branding, innovation and quality, creating an unfair environment in which serious companies end up penalized for the actions of third parties. That is, today, we are talking about piracy in the telecommunications sector, but tomorrow, it could be your market.

The time has come to protect yourself from trademark infringement

Here at Branddi, we always reinforce how threats are dynamic — they emerge, transform and adapt with impressive speed. On the other hand, the time needed to regain consumer trust and restore the brand's image is usually long, costly and, in many cases, unpredictable.

That's why prevention is the best way. And that's where Branddi comes in as a specialized partner that integrates human expertise, AI and high technology to guarantee your business an intelligent, continuous and effective defense against any type of brand infringement.

The time has come to anticipate threats: with Branddi, your brand not only resists — it thrives with peace of mind! Continue following our content and become one of our partners in blindagem marketing!