# Brazil and France join forces against brand infringement

URL: https://branddi.com/en/blog/brasil-e-franca-se-unem-contra-a-violacao-de-marca
Categoria: Violação de Marca
Publicado: 2025-02-18

Here, at Branddi, we constantly talk about how brand violations negatively impact not only the performance and image of the affected brands, but also socially, across the country. Proof of this is that, in 2024, we will face a loss of R$468 billion, a historic record for losses caused by piracy. data-rt-max-width="820px">However, these violations are not just a national problem: the whole world faces similar challenges when it comes to protecting brands and the fight against counterfeiting.

And it was in this scenario that Brazil and France decided to join forces in a bilateral agreement to strengthen the fight against piracy and intellectual property violations.

Come with Branddi and understand more about this partnership!

What is this initiative?

At the end of the year In the past, the National Consumer Secretariat (Senacon) met with the National Anti-Contrefaçon Committee (CNAC), from France, to formalize a Memorandum of Understanding, with the aim of creating international cooperation in the fight against piracy and brand infringement.

To this end, a complete collaboration agenda was established focused on strengthening the protection of intellectual property through the exchange of strategic information, technical training and the development and improvement of public policies focused on the topic.

In addition, the partnership seeks to increase society's awareness of the negative impacts of piracy and counterfeiting, which go beyond financial losses, affecting consumer safety, job creation, tax collection and business development.

The impacts of trademark infringement and piracy for companies

As we mentioned above, the business world is one of the main victims of piracy and trademark infringement. After all, these threats compromise not only companies' revenue, but also their credibility, competitiveness and innovation through:

Financial losses: This is where the reduction in sales and conversions to original channels comes in, devaluing and diluting the official brand;

Reputation damage: the misuse of a brand generates negative associations with low-quality products quality, affecting consumer confidence;

Reduction in investments and partnerships:companies that face constant brand violations may have difficulty attracting investors and closing strategic partnerships due to the risk involved in the business;

Risks to consumer health and safety:in sectors such as cosmetics and pharmaceuticals, counterfeit products can pose real risks to people's health and safety, leading to negative impacts on the brand and possible legal actions;

Legal and operational risks: your brand may pay for the lack of adequate protection, suffering from high legal costs.

That is, ensuring the digital protection of your brand is not only a matter of maintaining the exclusivity of your name and visual identity, but also of ensuring the security of your business and the consumer.

How then can you keep your brand protected against piracy and brand violations?

Although actions such as the partnership between France and Brazil are essential to create a global movement to create a future free from these threats, protecting your company cannot wait. After all, ignoring current risks could mean irreversible losses for your business.

And that's exactly where Branddi works: using shielding marketing to ensure that your brand reaches this future protected and prepared to face digital challenges.

Continue following our blog to understand more about our work!