# Brazil consolidates as a haven for online scams - is your brand the next target? URL: https://branddi.com/en/blog/brasil-se-consolida-como-paraiso-dos-golpes-virtuais Categoria: Golpes Online Publicado: 2025-06-10 The digital age, along with an ocean of opportunities, has also brought with it a rising tide of threats. And Brazil, as highlighted in a G1 report on the explosion of virtual scams, has become an epicenter for unfair activities, with losses already reaching around R$ 2.3 trillion. turbulent situations, where one's own identity and relationship with the customer are exploited by fraudsters and competitors with predatory tactics. The dimension of this vulnerability in the corporate environment is vast and requires a careful look. Read and understand how your brand may be at risk and what protection mechanisms are available with Branddi! The digital siege: how brands become victims? If for the consumer the scam often arrives via a fake message or a cloned website, for brands, the range of threats is even broader and more insidious. A common tactic is "brand bidding", where competitors use the registered name of another brand in their own paid advertisements on platforms such as Google Ads. The objective is clear: to divert qualified customers who were actively searching for the original company. Branddi, which monitors millions of ads monthly, notes that this practice can inflate the Cost Per Click (CPC) of brand terms by up to 90%, burdening victims' marketing budget. At the same time, scams that exploit the identity of well-known brands are multiplying. This includes the creation of fake websites, which perfectly replicate official portals to sell non-existent products, collect data or carry out financial scams. href="https://branddi.com/pt-br/blog/pirataria-endemica" target="_blank">sale of pirated and counterfeit products on large marketplaces, which not only diverts revenue – which can erode, according to estimates, up to 25% of the revenue of certain brands – but also damages reputation and