# Free shipping on Black Friday: learn about this scam

URL: https://branddi.com/en/blog/frete-gratis-black-friday
Categoria: Golpes Online
Publicado: 2024-10-29

Black Friday, which will take place this year on November 29th, is perhaps the main date for international trade. Therefore, it is natural that during this period companies dedicate a large part of their efforts and resources to promoting special conditions, discounts and offers.

After all, in this way, they become more competitive, attracting new consumers, getting ahead of the competition and increasing profitability during the date.

One ​​of the most common Black Friday strategies is offering free shipping. This practice, when carried out in a transparent and honest way, is an excellent way to attract customers and increase sales. However, it is not just brands that see this resource as a chance for growth during the date: scammers and fraudsters are also waiting for this moment to take advantage of real companies to deceive more consumers.

Come with Branddi and understand more about this scam and how to protect your brand and your consumers!

What is the free shipping scam?

If you If you already sell or buy during Black Friday, you have undoubtedly come across the free shipping scam. This is because it is one of the most common during the period, along with abusive delivery time fraud and the famous “everything for half as much”.

In the free shipping scam, fraudsters use websites, profiles and false advertisements, using the name and elements of recognized and respected brands to attract and deceive consumers unsuspecting people who, looking for the best promotion, reduce their attention and expose themselves to these traps.

After the purchase, the consequences for the customer are diverse. Among them, we can mention: id="">counterfeit: Here, the product delivered is of lower quality than advertised, with defects or does not correspond to the description;Data theft: when purchasing on fraudulent websites and profiles, the consumer's personal and financial data are exposed, which opens space for unauthorized use and digital crimes;Difficulty in obtaining a refund:It is common for fraudulent websites to disappear after the purchase. In other words, if the consumer realizes that they have been the victim of a scam, they will most likely not be able to contact the seller again, much less get a refund.What are the dangers of shipping scams for brands?According to data released by the partnership between Confi.Neotrust and ClearSale in 2023, the first two hours of Black Friday of the year resulted in more than seven thousand attempts to frauds. For this year, expectations are not lower: after all, scammers have gained an extra year to develop their frauds and make them more credible.

However, contrary to what common sense imagines, consumers are not the only major targets and victims of the actions: companies are also parasitized and suffer from these attacks. After all, not only are they robbed of their organic conversions, but also of their most precious asset: the brand's reputation.

But what about the shipping scam: how does it affect brands?

The most obvious answer may seem to be in profitability, hijacking clicks by offering false conditions that seem more advantageous, right? Well, yes, but that's not all.

After all, the injured consumer does not always understand that they have fallen into a digital trap, believing that it was their brand that was responsible for the fraud. This not only affects the relationship of trust between company and customer, but also affects its reputation in the long term, especially during times of great activity in the sector, such as Black Friday.

But how, after all, can you keep your brand and your consumers protected from fraud such as the free shipping scam? Understand more in the next topic!

How to protect yourself from free shipping scams?

Here, at Branddi, we continually investigate the digital protection of companies throughout the year. Therefore, we are always able to stay one step ahead of these scammers, understanding their recent developments and practices.

This is only possible thanks to our exclusive system, combined with artificial intelligence, cutting-edge technology and the expertise of our team. This way, we are able to continuously analyze all threats involving elements of your brand, be they advertisements, profiles or fake websites distributed across more than 2000 existing TLDs.

In other words, we are able to identify and remove this false content before it gets deeper and cause permanent damage to your image.

This way, we guarantee that your brand is protected not only during Black Friday 2024, but throughout the year. Count on Branddi as the right partner to support your company in reaching and exceeding its goals!

And this Black Friday we have the “Branddi Armored Black Friday” campaign, where we offer free protection against online scams for ,000 brands during the biggest sales event of the year.

Go to the campaign page to find out more about how to protect your company:

https://materiais.branddi.com/black-friday

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