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Por que proteção de marca deve ser budget obrigatório?
BranddiIP Team ·
The debate on digital brand protection has changed levels and quickly. What was previously treated as a one-off security cost is now consolidated as an essential budget for companies.
Threats are no longer sporadic and have become continuous, automated and multichannel. Research indicates that up to 20–30% of ad spending can be affected by scams, draining budget that should generate real conversions.
But a relevant share of the world's cybersecurity budget should continue to grow in the coming years, with global projections of spending around US$ 240 billion in 2026.
Check out the guide below why brand protection needs to be included as a mandatory budget in planning!
Where brands waste money without realize?
Before optimizing campaigns or increasing budget, it's worth checking below where money may be escaping without you noticing:
Undue brand purchase by competitors inflating CPC
If a competitor enters the auction for your brand terms (“brand keywords”), it adds competitive pressure to an inventory that, in theory, should be the most “cheap and efficient” in your Search.
This movement (often called conquesting) increases the cost of the click because the auction becomes more competitive exactly at the moment when the user is already intending to find you.
Traffic hijacked and diverted before conversion
The practice of ad hijacking (when affiliates/third parties imitate ads and capture clicks/revenue based on branded terms) and redirection chains that put someone “in the middle of the road” tosteal commission or take the user to another page.
This type of diversion increases costs and creates “noise” that is difficult to diagnose without dedicated traffic monitoring.
Piracy and fake pages draining revenue that should be yours
When fake stores, cloned pages, scam ads and irregular resales appear, part of the demand that would be yours turns into a scam/unfair competition, and the brand still pays the “repair cost” (chargebacks, support, reputation).
In cybercrime, this appears strongly as phishing/impersonation. In Q1 2025 alone, APWG data recorded 1,003,924 observed phishing attacks, showing the industrial volume of this type of threat.
Average of 15–30% of media investment being lost due to lack of shielding
Exact number varies by channel and control maturity, but the order of magnitude is consistent across strike/IVT waste research.
A Juniper Research estimated 22% of online spend lost to ad fraud in a year ($84 billion) and 30% in the mobile segment.
When there is no protection against hijacking, impersonation, traffic diversion, the “Leak” can cause the company to lose between 15 and 30% of its media investment. And, worse, it tends to be hidden because platform dashboards tend to show an optimistic view of what is legitimate traffic. avoids waste and makes the same investment in marketing yield more results.
In simple terms, ROI is how much more the company earns in relation to what it spends. When the brand protects its sales/relationship channels, more right people reach the end of the purchasing journey and a larger part of the budget actually turns into sales.
Scams and false pages generate complaints, consumer doubts and image crises, which require time from customer service, marketing and even legal.
With fewer incidents, the company spends less energy putting out fires and more time focusing on selling and growing. This operational gain, despite not immediately appearing in ad reports, improves ROI by reducing indirect costs that are not normally attributed to marketing.
How does Branddi reduce costs and preserve company margins?
In the coming years, brand protection challenges increasingly depend on advanced technologies like Branddi.
Without a technological solution that monitors, detects and responds to threats in real time, companies spend more on marketing and lose margin without realizing it.
Branddi is a brand protection and digital intelligence solution created to help companies identify and combat misuse of their brand, scams, unfair competition and intellectual property abuses on digital platforms around the world.
Check out Branddi's possibilities to reduce costs and protect brands' margins:
Continuous monitoring of brand terms across all channels
Branddi uses real-time monitoring powered by artificial intelligence to track where and how your brand appears on channels such as search engines, marketplaces, social networks and advertising platforms. predatoryBranddi identifies in an automated way practices that directly harm your ROI, and this includes: href = really work for you.
Quick action that prevents the problem from turning into real financial loss
Branddi takes quick actions to remove or mitigate the identified problem. This includes:
- Notifications;
- Ad removal requests;
- Blocking fake profiles;