# Unauthorized brand use: how do these violations impact you? URL: https://branddi.com/en/blog/uso-indevido-de-marca Categoria: Violação de Marca Publicado: 2024-09-03 When we talk about trademark infringements, it is common to think directly of piracy or other types of counterfeits. This, however, is only a part of this concept. After all, these violations can still take the form of unauthorized uses, plagiarism and copies of patents. But what really are the dangers of this misuse for brands and how to prevent them from reaching your brand? Come with Braddi and check out more about the subject in this article! What is misuse of a brand? In short, we can say that misuse of a brand refers to the action of using industrial property elements from existing companies in an unauthorized way. In other words, this can happen through not only the copying of products and services, but also the use of logos, colors or other characteristics protected by the company. Increasingly recurring, mainly due to the facilities brought by digital marketing, it is not uncommon to find legal cases involving trademark infringements. Proof of this is that pirataria alone causes losses of more than 450 billion annually in Brazil. But beyond the financial side, there are many other issues that hide behind this misuse. Keep reading and understand how infringements can impact your brand! How does trademark infringement impact companies? As we said above, when we talk about corporate infringement, it is common for brands to think directly about the financial impacts involved. This is because these copies and counterfeits are responsible for diverting conversions and sales towards the original brands. However, that's not all. After all, these violations are still capable of causing other negative effects, such as market loss, reputational damage and litigation costs. Understand more about each of these threats in the topic below! Market loss By always being threatened and associated with counterfeits and low-quality services, brands not only confuse their consumers, but also experience difficulties in dealing with them. with partners and affiliates. This positioning ends up diluting the strength of the organization and causing it to lose not only in resources, but, mainly, in authority. As a result, the company becomes even more exposed to these occurrences, becoming an easy target for the maintenance of these violators. Reputation damage By being constantly linked to low quality products, the brand gradually also has its reputation undermined. After all, the consumer does not always understand that the merchandise comes from an imitation and not from the original company. lead to the worst possible impact: legal resolution. This is when brands and violators go to court to resolve these cases of unauthorized use. This option, however, even though it is effective, has some problems. The first of them is the location of these violators, since the internet allows these malicious users to camouflage themselves in the digital universe. The second of these is directly related to the cost involved in these processes. After all, litigious actions tend to be highly bureaucratic, meaning that your team needs to invest heavily in financial resources and time to protect its members against these violations. How to protect your brand against misuse of the brand? After learning more about the possible negative impacts of the use brand misuse, it is natural that you are interested in understanding how to protect yours from these occurrences. After all, this way, you not only protect your investments, but also demonstrate a solid image of combating violations and other threats. Let's go? Tip 1: register all intellectual property relating to your brand Although it alone is not enough to keep your brand digitally protected, registering intellectual property is, yes, important. After all, it is he who legitimizes your company's right to these elements. Therefore, try to ensure that the characteristics that make up your company are duly registered and legalized to prevent others from taking advantage of what you have built. Do you want to better understand how to register with the National Institute of Industrial Property (INPI)? Check out the content we created exclusively on the subject! Tip 2: educate your consumers This is a point that is commonly forgotten by companies when fighting digital violators. This positioning, however, is a serious error. After all, educating your consumers about your brand's communication standards and products can be essential for them to recognize these suspicious actions on their own. This not only guarantees a reduction in spending on correcting these situations, but also makes your brand stronger and more self-aware. Therefore, create concise communication and tone of voice and unify your sales and communication channels. This will undoubtedly make the work of those who think about violating components of your business more difficult! Tip 3: invest in technology to monitor suspicious activities Technology can be an important partner for companies in digital marketing. After all, it enables greater speed, strategy and effectiveness for digital protection actions. It is in this context that having specialized support like Branddi is essential for making guided decisions. This is because, in this way, you not only guarantee that your brand is doing what is necessary to protect itself, but also save time and resources that could be invested in other things. Learn more about Branddi's actions in cases of brand misuse! Count on Branddi and protect your brand against violations! Branddi is a Brazilian company pioneer in digital protection of brands. To achieve this, we rely on a highly qualified team, technology and artificial intelligence. Furthermore, if any threat is detected, we send a notification to remove the content and carry out complete monitoring until its deletion. All this quickly and extrajudicially. And the proof that our actions are efficient are our results: 99% success rate in reporting and a 25% increase in sales and lead generation. Do you want to protect your brand against misuse of the brand? Count on Branddi!