Acordo Certo reduz seu CPC institucional em 63%
Concordo Certo, a company from the Consumidor Positivo group, stands out as an innovative online debt negotiation platform, always committed to transforming the financial reality of millions of Brazilians. With the clear mission of providing financial well-being to defaulting consumers, Concordo Certo simplifies monitoring, negotiation, payment and notifications of debts, always aiming to offer the best possible digital experience to its users.
In the increasingly competitive financial services market, Agreement Certo faced a significant challenge: Brand Bidding from its main competitors. This practice not only increased advertising costs and reduced brand visibility in marketing campaigns, but also diverted potential customers to other brands, negatively impacting the company's results. Furthermore, in the sensitive financial services segment, there is growing concern about consumer security and reliability, which makes these strategies even more problematic.
In partnership with Concorde, Brandi was able to use its exclusive monitoring technology and, through it, detailed analysis to identify competitors who were bidding on the brand's institutional terms. This strategy allowed for quick and efficient actions by our Brand Strategy team, which generated detailed reports on the brand's activity and maintained agile communication, enabling a direct and effective response against these aggressors. As a result, we were able to eliminate 86% of the identified competitors.
The impacts of this initiative were extraordinary: the brand's Impression Share soared, reaching a rate of 98% on the search network after a 60% increase. Additionally, we recorded a significant 63% reduction in cost per click (CPC). These results not only optimized advertising investment, but also significantly increased the efficiency of marketing campaigns. And most importantly, they reinforced consumer security and confidence when seeking Concorde’s services.