Proteção de marca e SEO elevam tráfego orgânico
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Algar Telecom is one of the largest telecommunications companies in Brazil, with over 65 years of experience in the market. Founded in Minas Gerais, the company offers internet, fixed and mobile telephony services, as well as complete information technology (IT) and cloud computing solutions for the corporate and residential segment.
With a firm commitment to innovation, Algar Telecom has stood out for its excellence in service and its strong presence in regions outside the central axis, such as the interior of Minas Gerais and other locations less served by large operators. Furthermore, Algar has a culture focused on sustainability and regional development, contributing to the growth of the communities where it operates. The company has a solid customer base, made up of both large corporations and small and medium-sized companies, as well as end consumers.
With the growth of its digital operations and the expansion of its customer base, Algar Telecom began to face a series of challenges that directly impacted its online presence and commercial results.
One of the main problems was the misuse of its brand by unauthorized commercial partners and resellers, which distorted digital marketing campaigns and harmed the company's SEO strategy. This scenario led to an increase in the customer acquisition cost (CAC) and a loss of control over the qualified traffic that reached the Algar Telecom website.
Another critical problem was the unfair competition promoted by these unauthorized partners, who used fraudulent practices, inflating keyword costs and hindering the brand's organic visibility.
Furthermore, the company was facing a growing volume of fraudulent access, generating unqualified traffic that hampered digital performance analysis and increased operational costs. Algar Telecom's biggest challenge was to ensure that its SEO efforts were effective, attracting the right audience and, at the same time, protecting its brand from harmful practices.
Branddi and liveSEO implemented an integrated solution, where Branddi took care of brand protection, removing fraudulent websites, while liveSEO focused on SEO optimization, reviewing keywords and content strategies.
Branddi was responsible for ensuring the protection of the brand, monitoring and eliminating the misuse of the name "Algar Telecom" by unauthorized partners and fraudulent websites. This allowed the company to regain control over its digital traffic and reduce the impact of harmful practices that inflated marketing campaign costs.
Simultaneously, liveSEO applied an advanced SEO strategy, focused on restructuring Algar Telecom's digital presence and optimizing organic performance in search engines, especially Google. Among the actions implemented were an in-depth review of keywords, website content optimization and a link building strategy to strengthen the brand's dominance in search results. Furthermore, the agency worked together with Algar Telecom to create a digital ecosystem that drove qualified traffic, preventing fraudulent access and reducing wasted resources on poorly targeted digital campaigns.
The collaboration between the two companies, Branddi and liveSEO, resulted in a significant increase in organic traffic, greater protection against fraud and reduced campaign costs, allowing Algar Telecom to improve its digital performance in a sustainable and efficient way.