AMOBELEZA reduz 36% do CPC protegendo a marca
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AMOBELEZA is an e-commerce platform specialized in beauty and personal care products, offering a complete selection that ranges from skin and hair care to makeup and perfumes from renowned brands. With a diversified portfolio and focus on customer experience, AMOBELEZA has achieved a prominent place in the online market, becoming a reference in convenience and quality. Its commitment to customer service and solid digital presence have made it a trusted destination for consumers across Brazil.
With the growth and consolidation of its online presence, AMOBELEZA began to face challenges related to Brand Bidding, where several competitors and unauthorized domains used the brand name in paid campaigns to attract customers. These practices harmed visibility and increased the cost per click of official campaigns, leading consumers to access competing channels instead of AMOBELEZA's legitimate websites. The brand also began to identify an increase in instances of these unfair competitors, which included not only coupon and discount sites, but also other major players in the beauty industry. This situation compromised the impact of marketing investments and made it difficult to reach genuine customers. AMOBELEZA needed a solution that could quickly mitigate these issues, protecting the integrity of its campaigns and ensuring that its customers were directed exclusively to official channels.
To face the Brand Bidding challenge, Branddi developed an intensive monitoring and effective notification strategy, identifying 130 active unfair competitors. This solution included rigorous monitoring and direct contact approaches with offenders, which resulted in over 91% success in eliminating Brand Bidding incidents. Branddi achieved a 36.5% reduction in the cost per click (CPC) of AMOBELEZA campaigns, improving competitiveness and optimizing advertising investments. Additionally, the click-through rate (CTR) increased by 174%, strengthening the visibility of legitimate ads and directing the target audience to the brand's official website. Among the success stories, Branddi achieved substantial reductions in activity on significant websites, guaranteeing AMOBELEZA exclusivity on its main keywords.