Mais de 220 concorrentes desleais eliminados
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AmorSaúde is the largest network of popular clinics in Brazil, offering quick and affordable access to medical consultations, laboratory tests, dentistry and various health services. Present in several regions of the country, the brand has established itself as a reference in quality care, democratizing access to private healthcare with affordable prices and broad coverage.
Recognized for its reach and innovation in the health sector, AmorSaúde is considered one of the main networks in the popular clinic market, standing out for its reliability and mission to facilitate medical care for millions of Brazilians.
AmorSaúde faced a competitive scenario marked by an increase in unfair practices by competitors, who practiced brand bidding and other forms of brand infringement to improperly capture digital traffic. These competitors appropriated the company's institutional terms in paid media campaigns, compromising the user experience, diverting potential patients and, above all, impacting the brand's reputation.
The problem was not just restricted to financial losses: each diverted click also meant a risk that patients would be attracted to competing services that might not guarantee the same quality. The urgency in resolving the issue was directly linked to protecting the AmorSaúde brand as a strategic market asset, ensuring that its digital presence was clean, safe and free from violations.
Branddi began the work with a detailed mapping of the scenario, precisely identifying the aggressors who acted on the AmorSaúde brand. The analysis identified hundreds of active attackers and more than 10 thousand recorded incidents, revealing the seriousness of the violation and the need for immediate action. Based on this diagnosis, robust evidence was collected that supported a personalized protection strategy, always conducted strategically and in close partnership with the client.
From then on, actions were implemented that combined proprietary keyword tracking technology, regulatory intelligence and specific legal treatments. Each case was framed within defined protocols, which ranged from formal notifications to mediation processes in repeat cases. This systematic approach allowed efforts to become progressively more assertive, escalating communications when necessary and ensuring efficiency in combating unfair practices. This close monitoring was essential to maintain control of the operation and anticipate competitors' movements.
The immediate impact of this strategy was evident: in the first few months, there was a significant reduction in incidents, in addition to the definitive elimination of more than 220 brand aggressors. The Branddi Score, Branddi's proprietary index that measures brand health, reached the highest level since the beginning of the partnership, reflecting not only the effectiveness of the actions, but also the solidity of the shielding built. The result was a much more protected brand, better organic results and stronger digital reputation.