Asaas reduz CPC em 47% e aumenta cliques em 23%
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Asaas is the complete digital account for companies, which automates financial management processes, increases productivity and reduces bureaucracy for all types and sizes of businesses. It was highlighted as one of the 100 most innovative startups in Latin America by the Innovation Awards Latam Ranking. Founded by brothers Piero and Diego Contezini, the company was born in Joinville 13 years ago and serves the whole of Brazil, with more than 1 million digital accounts created by companies and more than 500 employees throughout Brazil.
Faced with one of the hottest Fintech markets in the world, competition is high and the work of marketing teams is constant, resulting in the challenge of protecting your brand and institutional identity to obtain better results. Asaas understood this need and took on the challenge, relying on BrandMonitor's expertise and technology, starting to combat abusive brand bidding practices by aggressors in their institutional campaigns, to reduce costs, optimize results and ensure that potential interested consumers get what they are really looking for.
Branddi's Brand Strategy team began monitoring and analyzing the data obtained through exclusive technology, taking the necessary actions against each identified aggressor. The result speaks for itself: the efforts undertaken by the team guaranteed a reduction of around 47% in the Cost Per Click in a single month compared to the previous year, together with an increase in the click rate of 13% in the same period, a result that guarantees the health of institutional campaigns and ensures reach to consumers searching for Asaas.