Inter reduz em 80% CPC e projeta alta economia
Published on
Since 1994, Inter's trajectory has made its search for innovation and transformation evident. That's why today, after rethinking what no one stopped to think about, Inter is much more than a bank. The Super App makes your life easier, allowing you to open your digital account, access the investment platform, purchase a line from the virtual mobile operator, request different types of insurance or credit for projects, in addition to making your purchases in a virtual shopping mall, with the best retailers in Brazil, and with airline tickets at unmissable prices.
Inter is one of the pioneers among virtual banks and Super Apps. Because of this, there was a significant number of attackers who purchased the brand's different institutional keywords. Among these aggressors were large companies that had complex communication channels, requiring specialized knowledge of unfair competition to combat possible risks to the brand.
After carrying out the monitoring, our Brand Strategy team was responsible for analyzing the data obtained and carrying out mediation with the identified aggressors, with the aim of affirming bilateral agreements to negate the institutional terms of the brands involved. In this way, we are able to mediate agreements with fintechs and also with traditional banking institutions.