Bold Snacks elimina 100% das violações em 24h
Bold Snacks stands out in the dietary supplements market with its innovative line of protein bars. With a strong digital marketing strategy and a robust presence in both physical and online retail, Bold Snacks reached more than 15 thousand points of sale and gained more than 150 thousand customers. Its objective is to be the reference in the healthy products market in Brazil, continuing its trajectory of expansion and innovation.
Given its accelerated growth and prominence in the market, Bold encountered a significant challenge: protecting its brand against violations and fraud. Technological advances and the increase in e-commerce have facilitated the action of offenders who, without authorization, use registered trademarks to create and distribute falsified advertisements, profiles and websites with promises of impractical discounts to capture customer data and induce them to buy products that will not arrive. These practices not only harm a company's reputation and profits, but also expose consumers to risk. Therefore, the urgent need was to develop and implement effective strategies to identify, combat and prevent these violations, ensuring brand integrity and trust.
Adopting Branddi's solution, Bold Snacks had continuous monitoring and analysis of online activities related to the brand, with identification and proactive action against violations and fraud on digital platforms. Direct action with brand aggressors on digital platforms was quick and effective, resulting in the elimination of all identified instances of fraud and brand infringement. This efficient work has so far ensured the elimination of 100% of fraudulent websites and more than 80 false advertisements in an average of 24 hours, preserving the integrity of the brand and bringing a more consistent and safer experience to all consumers.