Camicado triplica ROI e reduz CPC em 67%
Camicado, a consolidated chain with more than 25 years of history in the home and decoration market, stands out not only for its extensive variety of products, but also for its commitment to offering personalized service in a pleasant and differentiated environment. From decorative items to kitchen utensils, table settings, small appliances and organization solutions, Camicado is present in special and everyday moments, providing unique experiences that delight its consumers. From choosing items for wedding lists to supplying daily needs, Camicado stands out as a reliable partner dedicated to the comfort and style of Brazilian homes.
Due to its wide product offering, Camicado faced a significant challenge with attackers from different segments who misused the brand name in Google Ads campaigns. This practice not only compromised the results of the company's campaigns, but also unnecessarily increased the cost per click (CPC) of its own institutional campaigns. Even with the guarantee of first position for Camicado by Agência Cadastra, other advertisements triggered by the term "camicado" continued to be an obstacle.
To solve this problem, Branddi implemented a monitoring platform dedicated to the term "Camicado", sending daily reports to the Agência Cadastra team. This strategic partnership was fundamental in combining expertise in brand protection with a clear vision of ongoing campaigns. Identifying the most impactful aggressors that were damaging the Camicado brand, the Branddi team began negotiations to exclude the term "Camicado" of these attackers' Google Ads campaigns, thus promoting more effective management and protecting Camicado's advertising investments against harmful external interference.