Conta Simples reduziu 92% do CPC mensal
Published on
Conta Simples is the main corporate card expense management platform in Brazil. With the purpose of offering autonomy to teams and control over companies' financial expenses, the brand offers a complete range of solutions, from an expense management platform through multiple corporate cards, in addition to the corporate account.
With more than five years of experience in the market, Conta Simples is one of the largest fintechs in terms of users and transaction volume. In total, there are more than 30 thousand active customers, in addition to more than 500 thousand cards created. In 2023 alone, the company transacted R$18 billion.
Conta Simples was dealing with brand bidding challenges in the digital environment, especially through the use of brand keywords by unauthorized third parties. These ads diverted traffic and affected online visibility. The objective was to mitigate these inappropriate practices and preserve the integrity of the brand, without compromising market competitiveness.
Faced with this challenge, Conta Simples relied on Branddi’s expertise to monitor and analyze occurrences. The objective was to identify possible unfair practices effectively. This work brought great results for the campaigns: With 88% of the aggressors that were notified being eliminated, Conta Simples guaranteed an Impression Share of 95%, consequently reducing its Cost per Click by 53%, indicating the positive response to the actions carried out, thus ensuring greater effectiveness of the campaigns, reaching those who are really looking for the brand.