Democrata derruba fraudes e economiza R$150mil
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Democratia is one of the largest and most recognized men's footwear brands in Brazil. With more than four decades of experience, the company has established itself as a reference in the segment, combining tradition, contemporary design, comfort and technology.
With a robust national operation and international presence in more than 50 countries, Democrat serves both the B2C market, through e-commerce and its own stores, and the B2B market, with a wide network of distributors and retail partners. Its portfolio combines casual, social and sports lines, always aligned with global trends in men's fashion and the demands for high quality products.
The brand constantly invests in innovation, cutting-edge industrial processes and sustainable development, prioritizing responsible raw materials and practices aligned with the best ESG policies in the sector. Furthermore, Democrat maintains a strong digital presence, which has become a key piece in the growth strategy, consumer relationships and brand expansion.
In recent years, Democrat started to face an escalation of digital frauds that misused its brand to carry out online scams. Criminals created fake websites, malicious advertisements and fraudulent pages, which not only deceived consumers, but also directly harmed the company's marketing and sales operations.
The increase in fraudulent practices had an aggressive impact on media costs, especially in institutional campaigns. The malicious actions generated unfair competition in the keyword auction, substantially increasing the cost per click (CPC) on Google Ads. Furthermore, they compromised the efficiency of campaigns, diverted qualified traffic, harmed conversion rates and affected the brand's reputation in the digital environment.
The scenario required a quick, structured and continuous response that went beyond conventional marketing practices. It was necessary to protect the integrity of the brand, reduce financial impacts and restore the efficiency of digital strategies.
Branddi, in direct partnership with the Democrat marketing team, conducted collaborative, strategic and continuous work to combat the increase in digital fraud and protect the brand's presence in the online environment.
The first step was to carry out an in-depth diagnosis, where the two teams worked side by side in mapping risks, identifying fraudulent occurrences and analyzing the direct impact on the campaigns. This work revealed a critical scenario, with more than 347 brand aggressors identified and 160 thousand incidents monitored, highlighting the urgency of a robust response.
Based on this mapping, coordinated actions were implemented that involved tracking technology, real-time monitoring, legal negotiations, rapid removals and application of barriers in the main paid media channels. This entire process was structured in continuous cycles, ensuring preventive and corrective action simultaneously.
This joint effort generated immediate impacts. Throughout the project, Democrat achieved 99% success in eliminating digital scams, blocking practically all incidents that directly affected campaign performance. With the removal of unfair competitors from the keyword auction, the CPC of the institutional campaign plummeted, reaching a 60% reduction compared to the period before shielding. Furthermore, the optimization of the digital environment enabled significant financial gains, resulting in more than R$140 thousand in direct savings in media campaigns.
The constant alignment between Branddi and Democrat was essential to guarantee agility in responses, fine adjustments in strategies and solid and sustainable brand protection. The joint action not only eliminated fraud, but also strengthened the efficiency of campaigns, guaranteed security in consumers' digital journey and preserved the brand's reputation in the online environment.