Democrata resolve 97,3% dos casos de golpes aprovados para atuação
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Democrata Calçados is a Brazilian men’s footwear brand recognized for the finish and comfort of its products. The company operates in physical retail and online, where consumers search for the brand by name.
Since March 2024, the partnership with Branddi has brought together two areas of protection: Brand Bidding in search engines and Digital Scams involving fraudulent websites, ads, profiles and content.
Demand for the brand in search engines creates opportunities for third parties to compete for consumers’ attention at the moment of purchase intent. Over the partnership, 460 aggressors were identified, responsible for more than 206 thousand instances of brand use in ads.
In Digital Scams, monitoring tracks threats that may misuse the Democrata name on fraudulent websites, ads, profiles and content. The two areas require specific responses to reduce unfair competition in search engines and combat attempts to impersonate the brand in front of consumers.
In Brand Bidding, Branddi monitors searches related to the brand and follows cases through notification and elimination. Through October 2026, the report records 825 notifications, 172 aggressors eliminated and a 92% success rate for approved actions.
In Digital Scams, 97.3% of cases approved for action were resolved. This percentage considers only cases approved for action. The median resolution time was 5 days, considering approved threats.
The two areas work together through monitoring, identification, notification and removal. The source reports R$412.5 thousand in accumulated savings over the period.