Fast shop elimina +200 concorrentes desleais
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Fast Shop is a reference retail chain in household appliances, electronics and technology, recognized for offering a sophisticated and personalized shopping experience. Since 1986, the company has combined a premium portfolio with innovation and excellence, standing out for its differentiated service and constant search for solutions that delight its customers. Whether in physical stores, e-commerce or via the app, Fast Shop provides a unique shopping journey, connecting quality, exclusivity and convenience.
Fast Shop faced a significant problem in protecting its brand: unfair competitors used the brand name in paid advertising campaigns. This practice inflated the cost per click and impacted other performance metrics, in addition to damaging the brand's visibility. The presence of competitors' advertisements using the Fast Shop name diverted qualified traffic, negatively impacting the performance of the company's marketing campaigns and increasing customer acquisition costs.
effective and personalized to protect our brand. The team demonstrated in-depth knowledge of the market and best practices to combat unfair competition. The team's lightness and professionalism throughout the entire process made the experience even more positive. The results obtained demonstrate the importance of investing in tools and strategies to protect the brand’s reputation. We thank Branddi for contributing to strengthening our online presence.Andressa Rosa
Senior Media Analyst
Get to know Fast Shop is a reference retail chain in household appliances, electronics and technology, recognized for offering a sophisticated and personalized shopping experience. Since 1986, the company has combined a premium portfolio with innovation and excellence, standing out for its differentiated service and constant search for solutions that delight its customers. Whether in physical stores, e-commerce or via the app, Fast Shop provides a unique shopping journey, connecting quality, exclusivity and convenience.
Challenge Fast Shop faced a significant problem in protecting its brand: unfair competitors used the brand name in paid advertising campaigns. This practice inflated the cost per click and impacted other performance metrics, in addition to damaging the brand's visibility. The presence of competitors' advertisements using the Fast Shop name diverted qualified traffic, negatively impacting the performance of the company's marketing campaigns and increasing customer acquisition costs.
Solution Branddi has taken a comprehensive approach to combating the challenges Fast Shop faces. Strategies included continuous monitoring, using advanced tools to identify and track advertisements that misused the brand, followed by direct contact with competitors, requesting the immediate removal of violations. The elimination of more than 200 notified unfair competitors guaranteed greater visibility and market share for Fast Shop. These actions resulted in a significant 22% increase in click-through rate, indicating an improvement in the quality of traffic directed to Fast Shop ads. Furthermore, there was a 38% increase in the share of impressions, reinforcing the brand's presence in the digital market. These results not only improved the performance of Fast Shop's campaigns, but also strengthened the brand's integrity in the digital environment.
Get to know Fast Shop is a reference retail chain in household appliances, electronics and technology, recognized for offering a sophisticated and personalized shopping experience. Since 1986, the company has combined a premium portfolio with innovation and excellence, standing out for its differentiated service and constant search for solutions that delight its customers. Whether in physical stores, e-commerce or via the app, Fast Shop provides a unique shopping journey, connecting all