Fretebras reduz CPC e domina ranking no Google
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Founded in 2008 in Catalão (Goiás), Fretebras stands out as the largest road freight transport platform in Latin America. Using cutting-edge technology, the startup simplifies, secures and optimizes the freight journey. With an impressive database that includes more than 880 thousand registered truck drivers and 18 thousand subscribing companies, Fretebras provides a direct connection between validated drivers and verified freight, all through fully digitalized management. Annually, the platform facilitates the transaction of more than 20 million loads, resulting in a profit of up to 50% for drivers and a significant 25% cost savings for carriers.
As a leader in its segment, Fretebras recognized the importance of improving its advertising protection strategies in paid searches. The challenge lay in identifying and neutralizing unfair competitors that inflated the brand's cost per click (CPC), damaging the effectiveness of campaigns and compromising results. To achieve this, Fretebras sought solutions to mitigate this impact, implementing measures to ensure that its campaigns were economically viable and strategically advantageous.
With continuous monitoring, our Brand Strategy team took on the responsibility of analyzing the data collected and implementing measures aimed at identified aggressors. Our main objective was to improve the "impression share" of the company's institutional campaigns. Thus, with dedication and effort, we achieved an impressive increase in this metric, bringing it to 99.7%. Additionally, we were able to significantly reduce cost per click (CPC), with a notable decrease of 22%. These results not only strengthened Fretebras' position in the market, but also effectively optimized the return on advertising investment, ensuring a more robust and competitive presence in the digital environment.