Grupo Víssimo reduz 50% do CPC e combate golpes
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The Víssimo Group, made up of the Evino and Grand Cru brands, is one of the main players in the wine market in Brazil. With a diverse and high-quality portfolio, the group is dedicated to providing unique experiences to its customers, always focusing on excellence and access to wines from around the world.
With the growing popularity of the Evino and Grand Cru brands, the group faced significant brand bidding challenges, where competitors used brand names to divert traffic and inflate advertising costs. Furthermore, Evino was dealing with the threat of online scams, with the creation of fraudulent websites using the brand name, which compromised consumer safety and the company's reputation.
Branddi, in partnership with Elementar, implemented rigorous monitoring to identify and combat brand bidding practices and online scams. Using advanced technology and a specialized team, joint action was able to reduce 93% of brand bidding occurrences since the peak recorded in June 2024. The approach involved direct action with unfair competitors, resulting in the elimination of aggressors on advertising platforms, consequently a 57% increase in CTR for Grand Cru and a significant reduction in CPC of 42% for Evino and 57% for Grand Cru. Additionally, Branddi detected and eliminated fraudulent domains associated with Evino, which were quickly caught and taken down, ensuring consumer and brand protection.