Labdata blindada de 78% dos concorrentes online
Published on
Labdata is the Center of Excellence at FIA Business School and operates in the areas of teaching, research and consultancy in information analysis using Big Data, Analytics and AI techniques. Thinking about courses focused on analysis and innovation, Labdata is a pioneer in Brazil, having been operating for more than 10 years, with more than 9 thousand students and more than 85 classes graduated.
The partnership with Labdata began in September and our main objective was to ensure the protection of the brand in time for Black November, held by them annually, and also at the end and beginning of the year, a time when the search for professional training increases. As it is a pioneer and has directors who are references in the Big Data, Analytics and AI market, Labdata is in high demand during enrollment; Our objective was to protect the brand and guarantee the effectiveness of campaigns and the work already carried out by the center of excellence team.
Monitoring carried out by our platform located more than 80 attackers during the first weeks of partnership. Our Brand Strategy team located strategic points of contact and began mediation work and b2b agreements. In November, we could already see a 66% reduction in the number of original attackers and, even with the entry of new domains purchasing Labdata terms, we maintained a 50% reduction in December.