Manusis4 reduz em 80% CPC institucional
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Manusis4 is an innovative company that stands out in the area of asset maintenance management. With a robust and intuitive platform, it offers cutting-edge technological solutions to optimize processes, reduce costs and increase companies' operational efficiency. Its main objective is to transform the way organizations manage their assets, promoting predictive and preventive maintenance through an intelligent and integrated system.
Manusis4 faced challenges with unfair competition practices in the digital environment, particularly through brand bidding, with unauthorized advertisements using the brand's keywords. These unfair ads were diverting traffic and compromising brand awareness and visibility online. The main goal was to drastically reduce these occurrences and eliminate aggressors who undermined the integrity of Manusis4.
To solve these problems, Branddi was called upon to implement a continuous and rigorous monitoring system, capable of identifying and recording all occurrences of brand bidding and unfair advertisements. Branddi monitored the brand's key terms, recording and analyzing each occurrence in detail. Since the beginning of the partnership, Manusis4 has achieved an 80% reduction in cost per click (CPC), followed by a 48% increase in the percentage of impressions in the first position and the elimination of more than 680 unfair competitors. These results demonstrated the efficiency of the measures adopted, ensuring maximum visibility and integrity for the brand.