Movidesk reduz CPC em 54% com a Branddi
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Movidesk is a renowned complete SaaS platform dedicated to improving customer service through a
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Movidesk faced a significant challenge with Brand Bidding, where unfair competitors used the brand name in paid advertising campaigns. This practice inflated the cost per click (CPC) and reduced the click-through rate (CTR), in addition to harming brand visibility and impression share. The presence of competitors' advertisements using Movidesk's name diverted qualified traffic, negatively impacting the performance of the company's marketing campaigns and increasing customer acquisition costs.
robust and integrated help desk and service desk. The company offers tools that allow centralization and automation of services across multiple channels, including customer portal, email, telephone, chat, web forms, Facebook, WhatsApp and mobile application. Founded with the mission of transforming the way companies communicate with their customers, Movidesk stands out for its ease of use, customization and ability to integrate with other systems, aiming to increase productivity and service efficiency.
Challenge:
Movidesk faced a significant challenge with Brand Bidding, where unfair competitors used the brand name in paid advertising campaigns. This practice inflated the cost per click (CPC) and reduced the click-through rate (CTR), in addition to harming brand visibility and impression share. The presence of competitors' advertisements using Movidesk's name diverted qualified traffic, negatively impacting the performance of the company's marketing campaigns and increasing customer acquisition costs.
Solution:
To meet Movidesk's specific needs, BrandMonitor developed personalized actions and took an active stance in combating Brand Bidding. Continuous monitoring actions and direct contact with unfair competitors to stop violations ensured that 96% of notified unfair competitors were eliminated, resulting in a significant reduction of 54% in CPC, increasing campaign budget efficiency. Furthermore, there was a notable increase in the number of clicks, which grew by 81%, followed by a 17% increase in impression share, indicating an improvement in the quality of traffic directed to Movidesk ads. These results not only improve the performance of Movidesk's marketing campaigns, but also strengthen the brand's integrity in the digital environment.
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Movidesk is a renowned complete SaaS platform dedicated to improving customer service through a robust and integrated help desk and service desk solution. The company offers tools that allow centralization and automation of services across multiple channels, including customer portal, email, telephone, chat, web forms, Facebook, WhatsApp and mobile application. Founded with the mission of transforming the way companies communicate with their customers, Movidesk stands out for its ease of use, customization and ability to integrate with other systems, aiming to increase productivity and service efficiency.
Challenge:
Movidesk faced a significant challenge with Brand Bidding, where unfair competitors used the brand name in paid advertising campaigns. This practice inflated the cost per click (CPC) and reduced the click-through rate (CTR), in addition to harming brand visibility and impression share. The presence of competitor advertisements using the name