Petite Jolie combate +200 falsificações
Published on
Petite Jolie is a Brazilian brand of shoes, bags and accessories with a strong presence in the women's fashion segment. Recognized for its young, colorful and authentic style, the brand combines creativity with accessibility, gaining a loyal consumer base across the country. With multichannel operations, including its own e-commerce, resales and marketplaces, the brand invests heavily in branding and digital experience to ensure consistency, desire and perceived value at each point of contact.
With the expansion of the digital channel, Petite Jolie became a frequent target of trademark infringements. Counterfeits on marketplaces, fraudulent profiles on Instagram and even websites pretending to be the official channel began to harm the consumer's purchasing journey and put the reputation built by the brand over the years at risk. Counterfeit products circulated mainly on platforms such as Shopee and Instagram, often with photos and descriptions copied directly from official channels. In addition to the direct impact on legitimate sales, these actions confused consumers and undermined trust in authentic channels, generating complaints and opening up negative post-sales experiences. The brand also faced specific cases of brand bidding, but the priority was clear: combating digital piracy effectively and consistently.
Branddi started the project with Petite Jolie based on a detailed diagnosis of fraudulent occurrences in critical channels. The initial focus was on social networks, which concentrated the largest number of infractions, followed by marketplaces and fake domains. A strategy based on continuous monitoring, technical complaints and direct action on the platforms was implemented. On Instagram, the actions targeted unauthorized profiles using the brand's visual identity to promote parallel sales. In marketplaces, counterfeit products were identified through systematic scans with immediate action.
The operation adopted a high-frequency reporting flow, prioritizing speed and conversion rate. Actions were also taken to combat fraudulent websites. Over the period, the team obtained +200 counterfeit removals, a significant result given the high level of replication in the channels analyzed. On Instagram, the success rate was even higher: 94% effectiveness. On fake websites, the reporting rate was 100% successful.
The work was essential not only to mitigate risks, but also to reinforce Petite Jolie's commitment to the originality, security and authenticity of its official channels to the public and commercial partners.