Branddi elimina mais de 300 ameaças à marca
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Polishop is a large Brazilian omnichannel retail company founded in 1999 by João Appolinário. It stands out in the market for its innovation and product diversification, having an extensive advertising network, including physical stores, telesales, internet and its own television channel, Polishop TV. Since its inception, the company has adopted a multichannel approach, expanding internationally and reaching more than 180 million Brazilians. With an aggressive marketing strategy, Polishop has achieved a prominent position in Brazilian retail, offering complete, quality solutions, becoming a reference in technology and well-being. A history marked by entrepreneurship, innovation and continuous commitment to customer satisfaction.
Polishop faced the challenge of combating unfair competition on the internet, seeking to eliminate fraudulent websites, which clone the entire identity of the brand and website to create impractical promotions in order to commit crimes, and occurrences of brand bidding, a practice in which competitors bid on online advertisements using the company's name as a keyword, directing traffic to their own products or services when consumers search for Polishop. Both practices can put users at risk and affect the integrity of the brand. To overcome this challenge, Polishop began a partnership with Branddi, implementing proactive strategies to combat practices, work with the purpose of protecting its brand integrity and preserving consumer trust and security.
Adopting Branddi's solution, Polishop had a dedicated Brand Strategy team to monitor and analyze online activities related to the Polishop brand, identifying more than 420,000 incidents of attackers who misused the company's name in online advertisements and several fraudulent websites advertising non-existent promotions with the Polishop brand. Making efforts to mitigate unfair practices, it was possible to identify and eliminate fraudulent websites in less than 48 hours, in addition to eliminating more than 340 brand aggressors, who improperly purchased Polishop's keywords, resulting in a significant 35% reduction in Cost Per Click and an 18% increase in the click rate. Strengthening Polishop's online presence, preserving the integrity of the brand and ensuring a more consistent and safe experience for all consumers.