Serasa reduz CPC em 39% e gera R$ 7,9 MM em economia de mídia
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Serasa is an arm of Serasa Experian and is today the largest reference for data analysis and information for access to credit in Brazil. Within its ecosystem, different portals are responsible for improving the financial health of the population with digital products and services. You can check your credit score on Serasa Score, negotiate your debts on Serasa Limpa Nome, apply for loans and credit cards on Serasa eCred, monitor your data on Serasa Premium and maintain your own digital wallet for paying bills and contracting services.
In addition to being a leader in financial features, which in itself already attracted unfair competition and the purchase of Serasa's terms, customers looking for the company's solutions were also more susceptible to phishing actions, since we are talking about financial issues and access to data. Fraudsters took advantage of this moment of search to attract customers to their websites and direct contacts, promising quick loans and miraculous solutions. The customer was diverted and was still exposed to the actions of the scammers.
Branddi's main objective is to protect the Serasa brand, ensuring that the consumer's path to the company's official channels occurs without deviations or interference. Therefore, the Brand Strategy team analyzes the data obtained through our monitoring in detail, including communications and simulations to identify fraud and bad actors. We communicated quickly with the Serasa team and formalized complaints with the platform responsible for the ads. We achieve a result that encompasses customer protection and competitor elimination.