StayCloud reduz CPC em 40% em 30 dias
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StayCloud had been facing a significant increase in the costs of its digital marketing campaigns, especially in cost per click (CPC), due to the presence of digital aggressors who inflated values when competing for the brand's keywords. The direct impact was an increase in investment in advertising and a drop in campaign efficiency.
StayCloud had been facing a significant increase in the costs of its digital marketing campaigns, especially in cost per click (CPC), due to the presence of digital aggressors who inflated values when competing for the brand's keywords. The direct impact was an increase in investment in advertising and a drop in campaign efficiency.
Branddi began monitoring and combating brand aggressors, implementing strategic actions in partnership with Sourei to remove competitors who inflated campaign costs. In less than 30 days, the solution resulted in the elimination of aggressors and the optimization of CPC values, using advanced brand monitoring and bidding technologies.
About the Partner Agency:
Sourei is an agency specialized in digital strategies, brand development and creative campaigns that enhance companies' results. With a portfolio that encompasses several significant brands, Sourei has stood out for its innovative approach and personalized solutions.