Ticket triplica ROI e aumenta cliques em 48%
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The Ticket brand, belonging to Edenred, has been a historical leader in the meal-partner sector in Brazil since 1976, reaching a position of historical leadership in the meal-partner sector, notably with Ticket Restaurante. It offers a range of innovative products and services, serving more than 130 thousand client companies, benefiting more than 7 million employees and collaborating with more than 620 thousand accredited establishments across the country.
Ticket faced a challenge with protecting its brand and institutional identity. Due to its prominent position in the market, it became a target for attackers who purchased keywords related to the company. This resulted in unfair competition and potential confusion for consumers, who could be directed to websites or information unrelated to Ticket.
After the monitoring phase, our Brand Strategy team together with the GhFly Agency team took on the responsibility of analyzing the data obtained and undertaking mediation efforts with the identified aggressors. The main objective was to reduce the CPC value and increase the CTR of institutional campaigns. In this process, we successfully achieved positive results, with more than 100 aggressors recognized and notified, a 17% reduction in the Cost per Click and an increase in the click-through rate to 35%. Cleaner and more boosted campaigns.