Tray reduz o CPC em 51% com proteção de marca
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Tray is an efficient e-commerce platform that, in just a few clicks, allows you to create your virtual store in a completely personalized way. Founded in 2002 by Willians Marques, it began unpretentiously due to a difficulty perceived by its founder: the scarcity of online sales management software at the time. Everything you need to sell on the internet: from the first sale to a loyal customer. Tray integrates with more than 20 marketplaces and social networks, including payment, shipping and communication with the customer. All this, in one place: your dashboard!
Tray was facing significant challenges related to Brand Bidding and increasing CPC. Unfair competitors were using the brand name in paid advertising campaigns, inflating the cost per click and reducing campaign performance. Additionally, Tray was dealing with competition from other platforms participating in the auction for the keyword "TRAY". These issues were negatively impacting brand visibility, campaign efficiency, and attracting qualified leads.
Our Brand Strategy team was essential for this to be another success story. This is because, in the first month alone, our team issued more than 90 notifications to brand aggressors, which reduced the CPC of the Tray brand. When we have a brand with so many offenders, only a thorough analysis guarantees that the approaches are accurate so that there is negativity on the part of the attackers.