Trademark registration: why and how to protect your company's identity

In the digital marketplace, where competition is intense and geographical barriers are minimal, protecting your brand’s identity is essential.
In this context, trademark registration is the first step to ensuring your company has exclusive rights over its name, logo, and other visual identity elements.

In this article, we’ll explain the importance of trademark registration, the process involved, and how Branddi can help you protect your business from unauthorized use. Let’s get started?

What is trademark registration?

Trademark registration is a legal process that grants your company the exclusive right to use the name and symbols that represent it. In other words, with a registered trademark, your business has legal backing to prevent others from using those elements improperly.

This process is key to protecting the integrity of your brand and ensuring that your customers know who you are — avoiding confusion in the market and preserving your reputation.

In short, for any company looking to build a solid foundation of trust with consumers, trademark registration is an essential investment.

Why should you register your trademark?

Registering your trademark is more than just a formality — it’s a protective measure against unauthorized use. Without a trademark registration, any other company could adopt a similar name, confuse your audience, and damage your business.

And that’s not all — here are some of the main reasons to register your trademark:

Protection against unauthorized use

By registering your trademark, you acquire exclusive rights to use it in your industry. This helps prevent unfair competition and strengthens your market position.To learn more about the risks of unauthorized trademark use, check out our dedicated article on the topic.

Brand valuation

A registered trademark increases your brand’s market value. So, if you ever decide to sell your business or seek investment, a trademark registration shows that your company owns protected intangible assets — making it more attractive to investors.

Avoiding legal disputes

Registering your trademark helps you avoid legal issues with other businesses that may claim the same name or symbol.With official registration, you gain the confidence and legal protection that reduces the risk of disputes.

Protection against brand bidding

Brand bidding happens when competitors use your brand name as a keyword in their ads, driving traffic to their own websites. This increases your ad costs and steals potential customers.
If you notice you’re paying more than 30 cents per click on your own brand terms, you may be a victim of brand bidding. Learn more in our article on brand bidding.

With Branddi, you’ll have experts monitoring brand bidding activities, adjusting your ad strategy, and ensuring that your PPC budget is directed toward the right audience — protecting your marketing investment.

How to register your trademark?

The trademark registration process may seem complex, but with expert guidance, it can be much simpler and faster. Here’s a basic step-by-step:

1. Conduct an availability search

Before registering your trademark, it’s essential to check if the desired name is available. This search involves reviewing existing registrations to ensure your brand is unique in the market.Need help with this? Check out our article on how to register a trademark.

2. Choose your business class

Trademark registration in Brazil is done by class, based on your company’s area of operation.Don’t forget: selecting the correct class ensures your trademark is protected within your specific industry.

3. Submit the application

Once availability is confirmed and your class is selected, you must submit your application to INPI (National Institute of Industrial Property). This includes filling out specific forms and paying the corresponding fees.Branddi can assist you in every step — from the initial search to submission — ensuring your trademark is protected and your application is processed quickly and efficiently.

4. Track the process

After submission, INPI will carry out a detailed analysis of your request, which can take several months.
During this time, it’s important to monitor the status and respond to any requirements or inquiries from the agency.

Branddi monitors the entire process and takes care of your trademark, responding to any requests and ensuring your registration is completed smoothly.

What to do after registering your trademark?

As we mentioned, registering your trademark is a big step, but keeping your brand protected requires ongoing attention. After registration, you must monitor your trademark usage and guard against threats such as unauthorized use and brand bidding. Learn more below:

Continuous monitoring

After your trademark is registered, it’s crucial to keep an eye on how it’s being used in the market and online — ensuring that no one is using elements of your brand identity without permission.
This includes checking for similar trademarks and monitoring practices that could confuse consumers or harm your reputation.

Protection against digital fraud

With the rise of digital fraud, well-known brands can become targets for scams. That’s where Branddi steps in: we offer solutions to protect against digital fraud, helping prevent your brand from being associated with fraudulent activities and maintaining your market credibility.

In other words, registering your trademark is a fundamental step in protecting your company’s identity — but it alone doesn’t guarantee complete protection.

If you’re ready to take the next step, get in touch with us!
Our team of specialists is ready to assist you at every stage and ensure that your brand is protected and valued in the market.

Let’s build a strong and secure brand together!