Branddi Blog - Brand Protection Insights

Recent articles

• How to appear in AI answers: sources and eligibility

  Prepare official sources for your audience's questions. Check access, eligibility and consistency without promising AI citations or recommendations.

• In-house or outsourced brand protection: how to compare

  Compare internal and outsourced brand protection using tasks, hours, total costs and responsibilities, without assuming prices or outcomes.

• Fake franchise profiles: how to coordinate the response

  Coordinate responses to fake franchise profiles with an official account inventory, assigned owners, evidence and follow-up for each unit.

• Phishing against fintechs: choosing brand protection

  Learn how to scope phishing monitoring and removal support for fintechs, assign responsibilities and assess a pilot using verifiable evidence.

• Competitors advertise on my brand: who should I hire?

  Learn who to hire for brand bidding monitoring, what evidence to request and how to assign responsibilities across media, legal and brand protection.

• From AI Recommendations to Google: The New Brand Bidding Risk

  Discovery is moving to AI, but validation still happens on Google. Learn why defending branded terms and measuring AI Search now belong to one operation.

• Takedown request denied: how to review and follow up

  Review seven points after a takedown denial. Separate stated reasons from hypotheses, choose the next action and document follow-up on the case.

• How to remove a fake app from Google Play and the App Store

  Learn how to document and report fake apps in Google and Apple stores. Separate policy and rights routes, preserve evidence and verify each outcome.

• How to Remove an Instagram Profile Impersonating Your Brand

  Learn how to report an Instagram account impersonating your brand, choose the right Meta channel and track Facebook profiles and Pages separately.

• How to evaluate AI Visibility ROI for executives

  Evaluate AI Visibility ROI with incremental margin, full costs and scenarios. Separate visibility, attribution and verified financial outcomes.

• How to measure ChatGPT, Gemini and Perplexity traffic in GA4

  Measure AI traffic in GA4 with session sources, collection checks and event validation. Separate visits, confirmed leads and attribution limits.

• Is ChatGPT Getting Your Brand Wrong? How to Correct It

  Check names, domains and services, investigate cited sources and track brand corrections in ChatGPT without promising a global change.

• Google Ads Trademarks: What They Actually Restrict

  Learn what Google Ads trademark policy restricts, what remains permitted, and how to prepare a complaint without confusing trademarks with brand bidding.

• How to monitor your brand in ChatGPT: a question set

  Monitor your brand in ChatGPT with a fixed question set, a reusable record template and weekly comparisons of mentions, sources and recommendations.