Branddi Blog - Brand Protection Insights — page 4

Recent articles

• The X-ray of Brand Bidding: how much does your brand lose to freeloaders on Google?

  Discover how much your brand loses in clicks and sales to Brand Bidding. See the full X-ray of the problem and how Branddi's intelligent brand protection eliminates freeloaders and reduces CPC.

• It Has Never Been More Important to Protect Your Brand

  We are living through the greatest digital behavior transformation. The brand has become the most valuable asset — and the most attacked. Understand why protecting your brand is urgent in 2025.

• The rise of branded CPC in the cosmetics market

  What explains the up to 31% increase in branded CPC? Check the data, the risks for seasonal campaigns, and the impacts on acquisition costs.

• Digital scams in the beauty sector: why they surge before major dates

  May records the highest number of digital scams against beauty brands. Discover the reasons and hidden risks for paid campaigns!

• CMO Summit 2026: everything about Branddi's participation in the event

  Branddi brings Intelligent Brand Protection strategies to Brazil's top marketing leaders.

• Learn why we'll be at Brazil's top marketing leaders summit

  Branddi is attending CMO Summit 2026 for the 2nd consecutive year to help major brands combat brand bidding, fraud, and unauthorized brand use.

• Branddi at CMO Summit 2026: win a spot at Joao Branco's Immersion at Desmarketing Day

  Branddi will be at CMO Summit 2026, March 25-26. Come exchange insights with experts, strengthen strategies, and discover how to protect the ROI of Brazil's biggest brands.

• Alexa+, Gemini, and ChatGPT: who controls discovery at the new top of the funnel

  AI assistants are replacing links with direct answers. Discover who controls brand visibility in the new digital funnel.

• Tourism: last peak season recorded around 60,000 digital scam attempts linked to the sector

  Branddi's survey shows an average of over 660 incidents per day during the 2025-2026 summer season.

• Ranking 2025: os golpes online mais comuns no Brasil

  Perfis falsos, sites clonados e anúncios fraudulentos: veja o Ranking 2025 dos golpes digitais mais comuns e os riscos para sua marca.

• Falsificação e pirataria digital: o risco oculto da Black Friday

  Entenda como a explosão de anúncios e novos vendedores na Black Friday abre espaço para falsificadores. E aprenda a proteger seu negócio online!

• Branddi no CMO Summit 2026: por que estaremos no principal encontro de líderes de marketing no Brasil

  A Branddi participa do CMO Summit 2026 pelo 2º ano consecutivo para ajudar grandes marcas a combater brand bidding, fraudes e uso indevido de marca.