Branddi na Mídia

Branddi na mídia: pesquisa da Branddi é destaque na CNN Brasil

BranddiIP Team · Published on February 24, 2026 · Updated on April 10, 2026

Branddi just appeared on CNN Brasil with a survey that sheds light on an increasingly common problem: the fine line between a “too good” offer and digital fraud. The report, written by Caroline Ferreira, shows how criminals take advantage of the urgency and desire for consumption — especially during periods of big commercial dates — to carry out scams in sectors such as retail, finance and technology.

The 5 warning signs most cited by consumers

The following are the main points of attention highlighted by the research - great for you (and your brand) to keep on your radar:

• Prices well below the market (78%)
• Visual identity or questionable information (57%)

Social networks: where fraud appears most

The report also draws attention to an important fact: social networks have become the main gateway for online scams. In the survey, 51% of people say they have seen fake ads in their own feed and 32% point to fake profiles as the biggest problem — above more “classic” approaches, such as malicious emails or external links.

How to protect yourself (and protect the brand's reputation)

According to Diego Daminelli, the first step is to prioritize official channels and observe the details of the URL: scammers use minimal domain variations to confuse the consumer (for example, different endings and complements in the website name). It also reinforces a simple and powerful point: be wary of excessively low prices and avoid making purchases through unknown contacts.

For companies, the message is straightforward: digital protection is not a one-off action — it is routine. Monitoring brand misuse and acting quickly against fraud helps preserve trust, conversion and reputation in the long term.

Read the full article

To check out the full report on CNN Brasil, visit:5 warning signs to avoid falling for online scams, according to consumers

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