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BranddiIP Team ·
A study recently released by Lupa, a reference in fact checking in Brazil, sheds light on an alarming phenomenon that is growing at an accelerated pace: the unprecedented sophistication of digital scams, with a notable increase in the undue exploitation of brands and public figures. criminals, who transform the trust placed in established brands into fertile ground for their illicit activities.
This scenario requires a deep reflection on digital security and the imperative need for protection for companies and their consumers. Let's find out more?
What does the magnifying glass report reveal about current scams?
The pioneering study by Observatório Lupa details the complexity and breadth of digital scams that have proliferated in the country. Thus, by dissecting 142 verified cases, the report shows that scammers operate with a level of professionalism and strategy never seen before.
One of the central pillars of this strategy is the promise of immediate financial benefits. The research shows that an overwhelming majority of scams, (93%), capitalize on the desire for quick gains, offering freebies, unrealistic promotions or discounts that cannot be refused. a rate that has increased to 90% in recent cases by May 2025. After all, in it, false promotions and gifts associated with large retail chains lead the ranking of scams, taking advantage of commemorative dates and sales campaigns to attract victims.
At the same time, government social programs have also become a preferential target, with scammers using institutional language and the high demand for benefits to deceive unsuspecting citizens.
However, regardless of the medium, an element that deserves special attention is the incorporation of artificial intelligence technologies, such as deepfakes. That is, fake videos, generated by AI, that simulate the speeches of presenters, politicians and influencers, which have been used to endorse false content. scammersAs we always say, in the current context, brand protection goes beyond mere protection against competition: it serves as a vital shield against the actions of digital criminals. After all, when a company's identity is manipulated by scammers, the impact extends far beyond a false transaction. reparation.
And your brand: is it an open door for scammers?
The data presented by Lupa paints a worrying picture: your brand, a symbol of credibility and quality, may be inadvertently being used as a portal for the action of scammers.
Each consumer deceived by a scam that carries your identity represents a direct attack on your reputation and the relationship of trust that you cultivate. And this scenario not only affects your sales and attraction of new customers, but can trigger severe legal and regulatory consequences.
Faced with this reality, adopting proactive brand protection strategies is imperative. And that's where implementing a continuous monitoring system across all digital channels, aided by artificial intelligence to detect misuse in real time, becomes essential.
Do you want to understand how to protect your brand effectively and transform this vulnerability into a fortress of resilience? Explore Branddi's shielding marketing strategies and discover how to strengthen the protection and trust your customers place in you!