Geral
Branddi na Mídia: o destaque sobre segurança digital na Black Friday 2025
BranddiIP Team ·
Branddi continues to consolidate its position as a national reference in combating online scams and brand protection. During the period leading up to Black Friday, our presence was highlighted in three major media outlets: TechTudo, CartaCapital and Segs — each exploring, based on our data and analysis, the increase in online scams and the importance of prevention for brands and consumers.
Branddi at TechTudo
In the report “Black Fraud: how to identify misleading offers on Black Friday”, TechTudo relied on the information collected by Branddi to warn about the significant growth of fake websites, cloned profiles and misleading advertisements that multiply at this time of year. Our team shared data that shows how much faster, more sophisticated and prepared scammers are to deceive even the most attentive consumers — a faithful portrait of the scenario we monitor daily.
Branddi at CartaCapital
The publication of CartaCapital, entitled “Searches for ‘Black Fraude’ spike 127% and reveal consumer distrust”, reinforced an alarming fact that we helped to highlight: Brazilians are more attentive, but also more insecure in the face of the increase in digital fraud. Based on Branddi's analyses, the report shows how the growth of mistrust is accompanied by an explosion of scams disguised as legitimate promotions, affecting both the consumer and the brands' image.
Branddi on Segs
On the portal Segs, the article “Black Friday 2025: how consumers and companies can avoid scams and prepare systems for the peak of traffic”brought a technical and strategic look at the topic. In it, Branddi highlighted how technological preparation, combined with constant monitoring, is essential to mitigate risks. We reinforce the importance of companies shielding their official channels and strengthening their systems before the most intense shopping season of the year.
Why this presence matters
Being present in vehicles with great reach and credibility such as TechTudo, CartaCapital and Segs reinforces Branddi's role as an authority in digital protection, brand safety and combating online fraud. Each of these articles helps to broaden the debate on internet security and raise awareness among companies and consumers about the importance of acting before the scam happens.
We are proud to see our work being recognized and contributing to a safer and more reliable digital environment.
👉 Read the full articles:
- TechTudo
- CartaCapital
- Segs