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Como a Branddi combate golpes digitais antes que virem perdas financeiras
BranddiIP Team ·
It takes companies on average 197 days to identify a breach and an additional 69 days to contain it, according to analysis of cybercrime in 2025.
But that time doesn't have to be the rule. It is possible to drastically reduce the window of exposure and move from a purely reactive stance to active protection, which identifies signs of scams while they are still forming.
Branddi has helped hundreds of brands identify signs of fraud, impersonation and misuse before they see financial losses. Want to know how? Check out the guide below!
What characterizes a modern digital scam?
Modern digital scams are built to pose as a legitimate brandwith the goal of capturing traffic, data or sales before any reaction happens.
See what the main signs are and why they represent a real risk for brands and consumers:
- Fake pages identical to the brand's official ones;
- Purchasing brand terms in paid traffic campaigns (brand bidding);
- Fake profiles on social networks, which imitate official accounts;
- Fraudulent domains with small changes to the URL to appear legitimate;
- Improper use of the brand's official visual identity, texts and images.
With automated tools, scammers copy websites, ads and visual assets within hours. Such speed makes the scam appear legitimate and operates before the brand can react.
What is the risk of waiting for the problem?
66% of companies only learn about website spoofing scams after victims report incidents, according to one recent report on website impersonation fraud.
But reactive detection has highs risks:
- Scams that imitate the brand can capture orders that should be legitimate or lead customers to spend on products that will never be delivered;
- Dealing with dissatisfied customers, returns, chargebacks and fraud-related support absorbs team time and resources, generating unforeseen operational costs;
- Potential customers may stop purchasing or interacting with the brand due to fear of falling victim to fraud, harming sales performance and conversions.
Proactive detection with brand monitoring can drastically reduce these risks before they materialize.
How does Branddi prevent this from happening?
Branddi is a solution created to help companies identify and combat the misuse of their name on the internet. Our platform combines AI-driven technology with human expertiseto monitor, detect and respond to threats.
Branddi offers an intuitive control panel, where you can monitor threat alerts, incident status and completed actions in real time. The dashboard is the operations center for monitoring your online presence and responding to emerging risks.
As soon as a threat is identified, the platform acts proactively to take down fake websites, remove fraudulent ads and profiles, and notify the platforms involved for immediate action.
Did you like understanding how to protect your company against digital scams? Keep an eye out for more news on our blog!