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Cyber Monday 2025: Como proteger sua marca dos ataques digitais que vêm depois da Black Friday
BranddiIP Team ·
Cyber Monday was born in 2005, in the United States, as a “second round” of offers for those who had not yet purchased on Black Friday, and quickly became a global phenomenon. In 2025, Cyber Monday falls on December 1st, and everything indicates that it will be one of the biggest ever recorded in the country.
But along with this growth comes a side effect: the more consumers go into “deal hunting” mode, the more the digital ecosystem becomes fertile ground for online scams.
According to data from TransUnion, 4.6% of all transactions e-commerce around the worldwere identified as suspected online scam attempts during the days leading up to Cyber Monday.
If you want to understand what your brand needs to do to get through the post-Black Friday period without losing margin or reputation, check out the complete guide below!
What are the biggest threats to your brand on Cyber Monday?
To understand where the biggest risks are and how these attacks really happen, check out the main threats that hit brands the most during Cyber Monday.
Paid traffic diversion
Paid traffic diversion, also called ads hijacking, is one of the most dangerous and damaging scams for brands used as targets.
It works like this: competitors (or opportunistic partners) buy your brand's search term in sponsored links. They place the ad above its official result and intercept the user in the most valuable millisecond of the funnel: the moment of direct search.
This intention hijacking works because the consumer, on days of mega offers, is clicking without looking twice.
Fake pages
Fake pages are the preferred gateway for scams on high-volume dates. In this case, the criminal puts together a convincing version of an official landing page, copying the layout, fonts, color palette and even the brand's copywriting style. They use classic triggers such as extreme urgency, falling stock, exclusive coupons and unrealistic discounts.
Misuse of the brand in ads and products
In this case, third parties useyour logo, slogan, color palette and even real reviewsto boost ads that have no relationship with the brand. Such misuse of the brand appears a lot on social networks, display and content applications.
The user receives an advertisement similar to the official one and buys products of dubious origin. The result? Loss of control over communication, dilution of brand equity and risk of connections with pirated items.
Unauthorized sellers on marketplaces
The pressure for low prices opens up space for sellers who have no relationship with the brand, but use official photos and descriptions to appear legitimate. These sellers can sell:
- Counterfeit products;
- Origin items dubious;
- Outdated or unwarranted versions.
The result: complaints, negative reviews and a drop in reputation fall on the brand, even if it has no responsibility for the sale.
Remarketing and phishing scams with fake offers
Criminals exploit pixels, cookies and audience lists to simulate remarketing campaigns, displaying fake ads that appear legitimate.
These phishing campaigns send emails and messages with “exclusive Cyber Monday offers” directing the user to malicious links. The consumer believes they are completing an official purchase, but lands on pages created to steal data.
How to keep digital shielding active?
Cyber Monday is the type of date when the brand needs to operate in “total shielding mode”. Strategies to keep this protection working:
Review paid media campaigns and exclude unfair competition
Shielding requires a complete review of Google Search, Google Shopping, Meta Ads, TikTok Ads and YouTube Ads channels:
- Apply negative keywords lists;
- Identify advertisers who buy your brand terms;
- Activate Brand Protection Exclusion on platforms that support the feature;
- Review Auction Insights and Share of Voice reports;
- Check for parallel ads using the brand name or variants.
Monitor marketplaces and social networks for suspicious mentions
Digital shielding also depends on continuous scanning of the main fundraising, relationship and sales. Ongoing assessment should find:
- Suspicious mentions of the brand name;
- Products priced irregularly or inconsistently with MSRP;
- Sellers that are not part of the official ecosystem;
- Ads using the brand's visual identity without permission;
- Pages that imitate the brand to capture data.
Enable automatic alerts for misuse branding
Speed is the critical factor of Cyber Monday. A fake ad can reach thousands of people in minutes. Therefore, relying solely on manual verification is insufficient.
The ideal is to activate automated alerts based on:
- detection of logos and visual elements of the brand;
- monitoring similar domains (typosquatting and lookalike domains);
- tracking suspicious campaigns on programmatic networks;
- triggering alerts when hashtags, product names or visual identity appear outside authorized channels.
Ensure that the consumer only finds official channels
Shielding is only complete when the consumer is led to the brand's official ecosystem. On dates like Cyber Monday, this involves:
- Reviewing SEO and ensuring that the official website dominates brand searches;
- Strengthening snippets, sponsored links and ad extensions with official URLs;
- Validating verified profiles on social media;
- Updating store pages on marketplaces with official seals, seller badges and content owner;
- Reinforce institutional campaigns by indicating the correct channels and warning against scams.
Why is continuous monitoring the real difference?
The determining factor for the loss of margin and reputation is not the volume of scams during Black Friday/Cyber Monday, but the lack of visibility into what happens while campaigns are active.
Cases of traffic diversion, inappropriate advertisements and sellers irregularities exist all year round, what changes on major dates is the speed of the attacks.
In just a few hours, fake links could have run paid traffic campaigns, cloned pages captured customer data, competitors inflated their CPC by buying their name and unauthorized sellers compromised their reputation on marketplaces.
Without real-time monitoring, the brand only sees the scam after the customer complains. And when a customer complains, the damage is already consolidated: emotional churn, a crisis of trust and a layer of noise that is difficult to overcome.
That's why many brands are using the Branddi platform. Our solution monitors 24/7 to provide you with alerts about:
- Improper use of your brand in search engines, marketplaces, social networks and domains;
- Irregular ads, fake pages, unauthorized sellers and inappropriate purchases of brand terms.
Through Branddi, you can also activate automatic response flows to eliminate infractions, reduce losses and preserve the customer experience consumer.