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Fim do Dia dos Pais, alerta ligado: golpes continuam a ameaçar marcas e consumidores
BranddiIP Team ·
Father's Day has passed, but the scam tactics that intensified during this festive period persist, leaving a trail of losses for consumers and brands. Among them, counterfeit products and cloned websites, which continue to be dangerous traps in the online environment, requiring increased attention.
In other words, although the commemorative date has come to an end, ClearSale's projections, which pointed to more than 41 million attempted scams in e-commerce, demonstrate the magnitude of the problem.
Interested in understanding more about how these scams remain active and how to protect yourself in the long term? Keep reading with Branddi!
The legacy of fake "Father's Day" websites
Agência Lupa unmasked a scam that used the name of Mercado Livre, a tactic that, unfortunately, is not restricted to the Father's Day period. target="_blank">cloned websites that imitate the e-commerce platform, offering products with unrealistic discounts or promising gifts to those who make purchases through the fake website.
The false promise of a good deal still attracts victims, who never receive the product and lose the money invested. Furthermore, the sale of counterfeit products, which intensified during the Father's Day period, has not slowed down.
These products, which range from electronics and clothing to perfumes and watches, continue to be offered at prices well below the market, deceiving consumers who seek to save money, but end up being ripped off.
When they arrive, in addition to inferior quality and non-compliance with the specifications of the original product, counterfeits can pose risks to health and safety of consumers. After all, the lack of warranty and technical assistance are also common problems.
The product categories that were most targeted during Father's Day continue to be targets of fraudsters, including:
- Gift cards (sold with non-existent sales or fake codes);
- Perfumes (imitation with low-quality fragrances and misleading packaging);
- Cell phones (sold as new, but being used or refurbished).
And how can you protect yourself?
To protect your brand and your consumers against these persistent threats, vigilance and the adoption of preventive measures are essential:
- For the consumer:remain alert to very low prices and exaggerated promotions, check the reputation of sellers, even after Father's Day, analyze photos and product descriptions carefully, buy from official websites and stores or authorized resellers, confirm the security of the websites (browser padlock) and never share personal or financial information on suspicious websites;
- For the retailer: monitor the internet to identify misuse of the your brand. Even outside of commemorative dates, invest in digital protection to protect your website and your consumers, educate your customers about the risks of scams and counterfeits.
Remember: protection against online threats and counterfeits is not a one-off effort, but an ongoing need. And by staying informed and taking the necessary precautions, you can protect your wallet, your health and the reputation of your business.
Is your concern about protecting your brand and your customers' trust constant? Branddi offers solutions for monitoring and combating the sale of counterfeit products and the creation of cloned websites, guaranteeing protection all year round. shielding!