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BranddiIP Team ·
The year 2025 has been marked by an increase in digital scams, with virtual scammers improving their tactics to deceive users of all ages and social classes. And how can brands protect themselves in an increasingly hostile digital environment?
Discover below the main types of scams on the rise and strategies to shield your reputation. Keep reading and find out more!
Phishing, PIX and fake coupons: the digital scams that terrorize Brazilians in 2025
The UAI Notícias report highlights the variety of scams that have been claiming victims across the country. And phishing, with its fake messages and cloned sites, continues to be one of criminals' main weapons.
The Pix scam, exploiting people's good faith with false erroneous transfers, also remains on the rise. And, in addition to them, the promise of false discount coupons continues to attract users to malicious links, completing the trio of most common scams.
However, the scammers' creativity does not stop there. We can highlight some examples:
- Automated telephone calls posing as financial institutions;
- SMS messages with misleading information;
- Invasion of social networks;
- False employment and/or promises of crazy salaries upon advance payment.
What do all these scams have in common? The exploitation of social engineering, a technique that consists of manipulating the feelings and behaviors of victims to obtain confidential information. priority for companies that want to preserve their reputation and the trust of their customers. That is, it is not enough to just register the brand with the INPI: it is necessary to adopt a proactive and strategic approach to monitor and combat the misuse of the brand on all digital platforms.
Proof of this is that the UAI Notícias report highlights the importance of some basic measures:
- Be suspicious of links received by email, text message or applications;
- Verify the authenticity of financial requests;
- Activate authentication in two factors in email and social media accounts.
However, for companies, these measures are just the beginning. It is essential to invest in:
- Monitoring tools to track mentions of the brand across different channels;
- Removal of false content to have the agility to take down fake ads and profiles;
- Fighting unfair competition, by identifying and reporting misuse of the brand.
Is your brand vulnerable to digital scams?
The answer to this question may be define the future of your business. After all, the sophistication of digital scams requires companies to rethink their protection strategies and adopt a more comprehensive and proactive approach.
Don't wait to be the victim of a scam to start taking action: invest in brand protection solutions that monitor the digital environment for threats, remove false content and combat unfair competition.