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Novo golpe digital: nova pesquisa expõe a explosão de casos
BranddiIP Team ·
A recent survey published in G1 raised a red alert for companies of all sizes: the fake online store scam took off and became the most common shopping fraud in Brazil, predominating in almost all states. legitimate.
Want to know more about the shocking numbers revealed by this research and how it directly impacts your brand? Read on!
What the research revealed about the explosion of online scams
The research by SOS Golpe and CloudWalk is incisive: of the approximately 11,800 reports analyzed, 45.1% were related to purchasing scams. PIX.
The average loss for each victim of this scam is R$740, a loss that weighs heavily on the pocket and undermines confidence in e-commerce.
However, in addition to the fake online store scam, the research also highlighted other types of scam that are on the rise, such as the cloned company scam, in which criminals copy real company websites to deceive consumers, and the used item seller scam, common on social networks, where accounts are hacked and non-existent products are offered to the victim's followers.
How does the explosion of online scams threaten your brand's reputation?
It is essential to understand that scams online are not just a problem for consumers. After all, they represent a serious threat to the reputation and financial health of any brand, regardless of its size or segment of activity. unmissable. He clicks on the ad, is redirected to a fake website that looks like yours, makes the purchase and never receives the product.
Frustrated and angry, he blames your brand for the scam and shares his negative experience on social media, alerting other consumers about the problem. This type of situation can spread quickly and cause irreparable damage to your reputation, can you imagine?
What have you done to protect your brand from this threatening scenario?
In view of the alarming numbers revealed by the SOS Golpe and CloudWalk survey, the question that remains is: what have you, as the owner or manager of a company, been doing to protect your brand against the explosion of online scams?
The truth is that brand protection in the digital age requires a proactive and constant approach, especially given the exponential growth of online scams. In other words, it's not enough to just create a beautiful website and invest in eye-catching marketing campaigns: you need to go further, actively monitoring the internet, identifying and combating online threats that could compromise your company's reputation and financial health.
Protecting your brand means ensuring the safety of your customers, the integrity of your business and the sustainability of your long-term success. Therefore, don't wait until it's too late to act: invest now in an effective brand protection strategy and ensure that your company is prepared to face the challenges of the digital world.
Want to know more about how to protect your brand against the increase in online scams? Discover Branddi's shielding marketing!