Brand Protection
Planejamento 2026: por que a Branddi deve fazer parte do seu orçamento de marketing e compliance?
BranddiIP Team ·
Financial planning has gained a new component in recent years in security-conscious companies: investment in commercial shielding.
Everyone who depends on digital needs to consider the invisible cost of threats that grow along with exposure. Therefore, brands from different sectors already rely on Branddi to centralize all their protection fronts.
If you are structuring your 2026 planning and want to understand why you should include Branddi in your marketing and compliance budget, check out the complete guide below!
Why should brand protection be in the budget?
Companies around the world lose an estimated 500 billion dollars a year in sales for fake products, and this number is likely to grow in the coming years. If commercial protection is not included in the budget, the financial losses linked to counterfeiting scams create a hole in the company's revenue and reputation.
Let's put it in numbers to make it concrete. Suppose that 10% of people impacted by online scams using your brand lose trust and never buy from you again.
If the average annual ticket per customer is R$1,000 and 500 customers leave for this reason, that's R$500,000/year in lost LTV, excluding referrals and cross-sell.
It's easy to reach 1–2% of committed annual revenue when the brand operates in more exposed segments without a minimum protection program. In larger companies, this bill quickly escalates to millions of reais in recurring losses.
What is the connection between marketing and compliance?
Today compliance also involves protecting the commercial coherence of the brand in all environments where it appears, including those that the company does not directly control. This is precisely why marketing and compliance are more connected than ever.
Marketing works to generate demand and visibility. Compliance ensures that all of this happens in a legitimate manner and in line with the brand's identity.
A poorly positioned advertisement, a marketplace with prices outside the policy, a fraudulent website using the brand's name or a fake profile offering non-existent promotions: all of this compromises commercial integrity and puts at risk the trust that sustains any growth strategy.
Branddi is a company specialized in digital brand protection and intelligence that operates exactly at the intersection between performance and governance.
Based on technology and continuous monitoring, Branddi identifies misuse of brands, combats content, ads and products illegal that try to take advantage of companies' reputation and harm both marketing results and institutional reliability.
We operate globally, monitoring more than 2,000 domain extensions 24/7, identifying 250,000 new URLs daily and removing 99% of threats within 24 hours.
How to include Branddi in 2026 planning?
Projections for 2026 indicate increasing risks for brands that depend on digital channels, and the protection capacity in the coming years will be linked to the functionalities of monitoring platforms such as Branddi.
The first step to including all the protection offered by Branddi in your 2026 planning is to talk to our experts.
The initial conversation with our team serves to assess the brand's current level of exposure, identify concrete risks and define, based on real data and scenarios, which platform functionalities will be most relevant for your operation.
What are you waiting for to start your planning for 2026? The more comprehensive your digital presence, the greater the challenge will be to protect this presence from scams, unfair competition and intellectual property infringements.
Learn more details: see how to contact us!