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Plataformas, domínios e apps: como manter uma marca segura em todos os canais
BranddiIP Team ·
Time and money to build a solid reputation in the market are no longer enough. Your consumers are subject to encountering cloned domains, impostor profiles and even fake applications imitating your internet sales channels.
Does it seem distant? Nowadays, this is not a remote hypothesis. 82% of consumers have reported being the target of an online scam, according to a study by Branddi.
Worldwide, reports show that more than 1 million phishing attacks were recorded in just one quarter, many of them exploiting domains and brand identities to deceive unsuspecting users.
Reality is clear: the more points of presence a brand accumulates, the greater the surface for it to be cloned by scammers.
That's why the Branddi team prepared this guide to finally show where threats arise, what impacts they can cause and how to protect your brand. Check it out!
Where do threats arise?
Scams involving brand falsehood appear in the same sales channels that consumers use to search for and compare products/services. The main sources are:
- Domains registered with variations of the brand;
- Fake apps that replicate visual identity;
- Sellers using the brand without authorization on marketplaces;
- Pages on social networks that look like official.
What is the impact of uncontrolled exposure?
The impacts of uncontrolled brand exposure can vary in intensity and form, but tend to manifest themselves in different ways:
Loss of consumer trust
When consumers encounter fake websites (phishing), fake profiles or counterfeit products with your brand, even without knowing that it is a scam, they tend to associate this bad experience with your real brand.
Traffic diverted to unofficial channels
Scams like typosquatting (similar domains that capture traffic), cloned sites or fake advertisements can divert legitimate users to malicious or competing destinations. Lost traffic reduces visits and conversions on the official website, in addition to feeding misleading metrics that confuse marketing teams.
Increased complaints and brand confusion
Consumers begin to complain about the brand for problems it did not cause (order cancellations, low-quality products, scams, etc.).
Confusion in the customer experience inflames the volume of complaints, overloads service and reduces the overall satisfaction of the customer base, affecting reputation metrics and public reviews.
How to keep the brand safe across all sales channels?
There are already solutions that large companies are implementing to reduce the risk of counterfeiting throughout the consumer journey.
Continuous monitoring
This strategy works with automated brand monitoring tools that daily scan domain registrations, app stores, marketplaces and social networks looking for variations of the brand name, logo and visual identity.
brand protection and intelligent monitoring use crawlers and global databases to identify new threats as they emerge.
Detection quick
Here, the focus is to reduce the time between the creation of the scam and its identification. This is done through phishing detection, behavior analysis and pattern recognition tools, capable of identifying cloned pages, suspicious forms, fake ads and campaigns that misuse the brand.
Many companies also integrate automatic alerts for email, newly created domains and newly published apps.
Unifying protection
Unifying protection means centralizing monitoring, analysis and response on a single platform or operation, preventing each channel from being treated in isolation.
Your team needs to open automatic calls, activate marketplaces, domain registrars or social networks in a standardized way and monitor exposure and scam recurrence metrics.
So, did you like the tips for keeping your brand safe across all sales channels? The more points of contact a brand has, the greater the need for control and quick responses.
If you want to continue monitoring how brands are protecting themselves, keep an eye on the Branddi website.