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Após o Prime Day: onda de sites falsos da Amazon ainda ameaça consumidores e marcas

BranddiIP Team · Published on July 29, 2025 · Updated on April 10, 2026

Amazon Prime Day 2025, between the 8th and 11th of July, has already ended, but one consequence is worrying: the persistence of fake Amazon websites.

Before the event, digital security experts warned about more than 120,000 fake websites, created to capture data and steal money. Now, with Prime Day over, consumers' attention may have diminished, making them even easier targets for digital scammers.

But what does this mean in practice? Come understand with us!

The persistent threat of fake Amazon sites

Even though Prime Day is over, fake websites remain active, waiting for unsuspecting victims.

The persistent nature of this threat requires consumers to remain vigilant and take <a href = fakes. In other words, they take advantage of the search for discounts to attract victims — what was worrying before, is now even more insidious, as the reduced Prime Day buzz can lead consumers to let their guard down.

In addition, the sophistication of the scams also deserves to be highlighted, as some sites closely resemble the official Amazon page, making identification of the scam even more difficult.

The consequences of falling for a fake Amazon website scam can be serious, including consequences for companies (losses financial, brand dilution, diversion of conversions, etc.) and for consumers (security breaches and financial scams).

Fake websites: consequences of this digital threat

As we have seen, scams that take advantage of Amazon's name don't just affect consumers: brands that sell their products on the platform also face serious risks. However, these scams are not restricted to Amazon, as any company, regardless of its size or sector, can suffer from threats such as fake websites, which can generate:

• Reputational damage;
• Loss of revenue;
• Additional costs;
• Brand dilution.

Blinding your brand: how to protect your company from digital scams?

The threat of fake websites requires brands to double their attention and adopt specific security measures to protect their presence on Amazon. And some important tips include:

• Continuous monitoring: using monitoring tools to crawl the web for fake sites that use your brand or sell counterfeit products;
• Domain registration: register domains with variations of your brand name to prevent scammers from creating fake websites;
• Proactive reporting: reporting fake websites and fake advertisements to the marketplaces used and to the competent authorities;
• Product authentication: implementing authentication systems so that consumers can verify the authenticity of their products;
• Transparent communication: educating your customers on how to identify fake websites and counterfeit products.

However, even though these are effective strategies, they may not be enough to ensure that your brand's digital presence is truly protected. And cases like these from Amazon's Prime Day are a constant reminder of the importance of online protection for consumers and brands.

After all, protecting your brand's reputation and your customers' trust requires attention, care and the use of appropriate security practices. And Branddi can help you with that!

Learn more about our shielding marketing and discover how we can help you monitor, protect and strengthen your business against the digital threats that stalk your brand!

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