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Study reveals digital vulnerability and raises alert for brand protection

branddi · Published on June 10, 2025 · Updated on April 10, 2026

Recent research points to a dangerous disconnect between users' digital self-confidence and their real susceptibility to scams, a scenario that directly threatens companies' reputation and revenue. id="">This consumer vulnerability is exploited by offenders and scammers who hijack the identity of trusted brands to give credibility to their actions.

Branddi analyzed this scenario and invites you to understand a little more about the risk it poses. Let's go?

The paradox of trust: a digital ecosystem at risk

In-depth analysis of the data reveals an alarming paradox. Kaspersky's research, titled "Reality Check," shows that while 71% of Millennials consider themselves the "IT gurus" in their social circles, this self-perceived knowledge does not translate into security practices. before even telling them to loved ones exposes vulnerabilities that are skillfully exploited by fraudsters to create highly personalized and effective social engineering scams.

In Brazil, the scenario is equally serious. The Radar Febraban survey shows that coup attempts jumped from 33% to 38% in just six months, between September 2024 and March 2025. universal.

This is because fraudsters' methods have evolved, abandoning generic approaches for sophisticated tactics that exploit the trust that consumers place in established brands.

The impact for brands: a multi-pronged threat

When a scammer uses a company's name to carry out a scam, the brand is no longer a mere background and becomes a secondary victim with primary losses. In other words, the damage unfolds in several critical areas for the business, transforming consumer fragility into a latent corporate crisis. customer, generating financial losses and overloading service teams with complaints from people who were deceived in the name of the company.

Additionally, this environment of misinformation becomes fertile ground for unfair competition.

Practices such as "brand bidding", where a competitor bids on keywords with your brand name in sponsored link campaigns, become more common. The result is artificial inflation in marketing costs and the diversion of highly qualified customers, who were actively searching for the legitimate company.

The strategic response: from reactive to predictive

In a digital ecosystem where a brand's identity can be hijacked and replicated in minutes, waiting for problems to happen and then acting is not a strategy, but a surrender.

And it is for this reason that modern brand protection requires a proactive, constant and intelligent stance. It is exactly on this front line that Branddi operates, combating threats before they turn into large-scale losses. of fake profiles on social networks and the takedown of pirated products on global marketplaces.

The objective is clear and measurable: shield your revenue, reduce operational and marketing costs and, above all, protect the security and trust that your customers place in you.

Do not allow your company's most valuable asset to become a tool in the hands of offenders and profiteers. Keep following and discover how Branddi shielding marketing can protect your brand completely and intelligently.

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