Unfair Competition > Brand Bidding
Eliminate practices that harm your ROI
Identify and combat unfair competition that inflates your costs and diverts your best clicks and sales in paid link campaigns.
Monitor your brand 24/7 on search engines
Identify traffic and attribution deviations
Protect the profitability of your branded keywords
How does Brand Bidding impact your brand?
Are you paying more than $0.30 on your institutional terms? Your brand is probably suffering from Brand Bidding, which, in addition to stealing results, also causes:
Revenue loss
Dishonest affiliates and competitors divert profits, causing undue commissions and reducing your total revenue.
Increased marketing costs
Unfair competition inflates the cost per click (CPC), increasing your ad expenses and reducing your return on investment (ROI).
Reduced brand reach
Abuse of your brand name reduces your space in searches, decreasing organic traffic and your website’s visibility.
Reputation damage
Abusive practices harm your brand’s image, affecting consumer trust and your market credibility.
We protect your brand across all operational channels
Your results are 100% secured with Branddi.
Custom
Who benefits from protection against Brand Bidding
Organic Traffic Professionals
Increased brand relevance
Facilitates the consumer journey
Greater control over SERP results
Paid Traffic Professionals
Reduced marketing costs
Brand health reports
Increased ROI
Protect the most important keyword in your Search account
Using branded terms is an extremely advantageous tool for brands. After all, it delivers a 5x higher return compared to using only generic keywords.
That's why protecting your branded traffic means protecting your business revenue!
Eliminate competitors doing brand bidding and increase your ROI
Brand Bidding raises the total cost of your branded terms, harming the effectiveness of campaigns and your brand’s ROI.
That’s why protecting your brand against this threat is also a guarantee of maintaining your authority in the market
How Branddi protects your brand against brand bidding
24/7 Monitoring
Branddi's technology provides continuous monitoring, identifying keyword violations of your brand in any location, time, and device.
Detection and identification of infringers
With advanced monitoring, we detect abuses in sponsored links, locating competitors and disloyal affiliates.
Immediate response to threats
Remove infractions within 24/7, minimizing the impact of abusive practices. Our team also acts in mediations, reducing legal costs by up to 90%.
Ensure that the effort invested in building your brand has not been in vain
-70% average reduction in CPC of institutional terms
+2x increase in CTR of your institutional ads
+30% increase in the recovery of your best clicks
Branddi is the best solution to combat brand bidding
Branddi is the only company that offers a complete solution against brand bidding, including monitoring, screening, mediation, and legal advisory services.And our advantages go even further.
Check them out below:
Outras empresas
What Can a Complete Brand Bidding Solution Offer Your Brand?
Brand bidding is a serious threat that infiltrates campaigns, diverting resources and weakening your results.
But don’t worry—Branddi provides complete protection with strategic monitoring and global reach.
Global and multiplatform coverage
We identify brand bidding abuses on any device and in any location, ensuring your brand is protected in all markets.
Fast, strategic, and automated action
We send unlimited automatic alerts to unfair advertisers, preventing conflicts and safeguarding your brand.
Specialized consulting and mediation
Our experts optimize campaigns and resolve issues amicably, reducing legal costs and maintaining good relationships.
Tailored and specialized legal support
When necessary, our legal partners step in to provide a complete and effective defense to protect your brand.
FAQs
Still have questions about brand bidding? Check out some of the most common questions we receive on the topic below:
Brand bidding raises ad expenses for the brand owner, as they will have to pay more per click for their own keywords. Additionally, it can lead to the loss of highly qualified user clicks, reducing the effectiveness of your Google Ads account and sponsored campaigns.
Brand bidding impacts companies in various ways, generating costs beyond just financial losses. Besides increasing advertising expenses, this practice can result in customer loss, damage brand reputation, and hinder long-term relationships with the audience.
Industries with high competition, higher profit margins, and products or services frequently searched online are the most vulnerable to brand bidding. In these cases, the cost of acquiring an existing customer is often lower than gaining a new one, making brand bidding tempting for competitors.
Some of the most affected sectors include: e-commerce, services, and consumer products.
A strong brand acts as a shield against brand bidding. By creating a unique and memorable identity, businesses establish an emotional connection with consumers, making them more loyal and less susceptible to competitor influence.
Additionally, a reputable and credible brand tends to have greater organic visibility in search results, naturally driving traffic to its website.
Brand bidding has been a hot topic in the Brazilian legal landscape due to several recent cases. While there is no specific legislation explicitly prohibiting this practice, various laws and legal principles can be applied to assess its legality, such as unfair competition, trademark infringement, and consumer deception.