Unfair Competition > Brand Bidding

Eliminate practices that harm your ROI

Identify and combat unfair competition that inflates your costs and diverts your best clicks and sales in paid link campaigns.

Monitor your brand 24/7 on search engines

Identify traffic and attribution deviations

Protect the profitability of your branded keywords

Unfair Competition

How does Brand Bidding impact your brand?

Are you paying more than $0.30 on your institutional terms? Your brand is probably suffering from Brand Bidding, which, in addition to stealing results, also causes:

Revenue loss

Dishonest affiliates and competitors divert profits, causing undue commissions and reducing your total revenue.

Increased marketing costs

Unfair competition inflates the cost per click (CPC), increasing your ad expenses and reducing your return on investment (ROI).

Reduced brand reach

Abuse of your brand name reduces your space in searches, decreasing organic traffic and your website’s visibility.

Reputation damage

Abusive practices harm your brand’s image, affecting consumer trust and your market credibility.

We protect your brand across all operational channels

Your results are 100% secured with Branddi.

Custom

Who benefits from protection against Brand Bidding

Organic Traffic Professionals

Increased brand relevance

Facilitates the consumer journey

Greater control over SERP results

Paid Traffic Professionals

Reduced marketing costs

Brand health reports

Increased ROI

Protect the most important keyword in your Search account

Using branded terms is an extremely advantageous tool for brands. After all, it delivers a 5x higher return compared to using only generic keywords.

That's why protecting your branded traffic means protecting your business revenue!

Eliminate competitors doing brand bidding and increase your ROI

Brand Bidding raises the total cost of your branded terms, harming the effectiveness of campaigns and your brand’s ROI.

That’s why protecting your brand against this threat is also a guarantee of maintaining your authority in the market

How Branddi protects your brand against brand bidding

24/7 Monitoring

Branddi's technology provides continuous monitoring, identifying keyword violations of your brand in any location, time, and device.

Detection and identification of infringers

With advanced monitoring, we detect abuses in sponsored links, locating competitors and disloyal affiliates.

Immediate response to threats

Remove infractions within 24/7, minimizing the impact of abusive practices. Our team also acts in mediations, reducing legal costs by up to 90%.

Ensure that the effort invested in building your brand has not been in vain

-70% average reduction in CPC of institutional terms

+2x increase in CTR of your institutional ads

+30% increase in the recovery of your best clicks

A complete and effective solution

Branddi is the best solution to combat brand bidding

Branddi is the only company that offers a complete solution against brand bidding, including monitoring, screening, mediation, and legal advisory services.And our advantages go even further.

Check them out below:

Benefícios

Outras empresas

24/7 monitoring
Customized research by region and market
24/7 information portal
Performance specialists
Friendly resolution

What Can a Complete Brand Bidding Solution Offer Your Brand?

Brand bidding is a serious threat that infiltrates campaigns, diverting resources and weakening your results.

But don’t worry—Branddi provides complete protection with strategic monitoring and global reach.

Global and multiplatform coverage

We identify brand bidding abuses on any device and in any location, ensuring your brand is protected in all markets.

Fast, strategic, and automated action

We send unlimited automatic alerts to unfair advertisers, preventing conflicts and safeguarding your brand.

Specialized consulting and mediation

Our experts optimize campaigns and resolve issues amicably, reducing legal costs and maintaining good relationships.

Tailored and specialized legal support

When necessary, our legal partners step in to provide a complete and effective defense to protect your brand.

FAQs

Still have questions about brand bidding? Check out some of the most common questions we receive on the topic below:

How does brand bidding increase the cost of a brand’s ads?

Brand bidding raises ad expenses for the brand owner, as they will have to pay more per click for their own keywords. Additionally, it can lead to the loss of highly qualified user clicks, reducing the effectiveness of your Google Ads account and sponsored campaigns.

What is the cost of brand bidding for companies?

Brand bidding impacts companies in various ways, generating costs beyond just financial losses. Besides increasing advertising expenses, this practice can result in customer loss, damage brand reputation, and hinder long-term relationships with the audience.

Which industries are most vulnerable to brand bidding?

Industries with high competition, higher profit margins, and products or services frequently searched online are the most vulnerable to brand bidding. In these cases, the cost of acquiring an existing customer is often lower than gaining a new one, making brand bidding tempting for competitors.

Some of the most affected sectors include: e-commerce, services, and consumer products.

How can building a strong brand help mitigate the effects of brand bidding?

A strong brand acts as a shield against brand bidding. By creating a unique and memorable identity, businesses establish an emotional connection with consumers, making them more loyal and less susceptible to competitor influence.

Additionally, a reputable and credible brand tends to have greater organic visibility in search results, naturally driving traffic to its website.

What are the legal implications of brand bidding in Brazil?

Brand bidding has been a hot topic in the Brazilian legal landscape due to several recent cases. While there is no specific legislation explicitly prohibiting this practice, various laws and legal principles can be applied to assess its legality, such as unfair competition, trademark infringement, and consumer deception.