Brand Bidding Protection for Brands | Branddi
Integrate brand bidding monitoring into your brand protection program. Detect competitors and affiliates, collect evidence, and reduce diverted clicks with Branddi.
Frequently asked questions
What is brand bidding?
Brand bidding is the purchase of a brand name as a paid-search keyword by competitors, affiliates or third parties, which can divert clicks and increase the cost of branded campaigns.
How does Branddi identify brand bidding?
Branddi monitors searches and ads related to the brand, records each occurrence and organizes evidence so the responsible team can assess the right action.
What does Branddi monitor for brand bidding?
Branddi configures the monitoring around brand terms, search variants, advertisers, ad copy and destination URLs, according to the scope agreed with the brand.
How does Branddi document brand bidding?
Each relevant occurrence is recorded with the source, date, context and evidence related to brand terms, search variants, advertisers, ad copy and destination URLs, creating a reviewable history.
How are brand bidding findings prioritized?
Branddi helps prioritize the findings connected to brand terms, search variants, advertisers, ad copy and destination URLs by potential impact, recurrence and urgency for the operation.
How can the team use Branddi's brand bidding findings?
The records support the responsible team in investigating the case and directing the appropriate commercial, platform-reporting, customer-care or legal action.