Cases
92% Success in dealing with aggressors
Branddi has a 92% success rate in eliminating unfair competitors for Simples Dental.
About the Company
Simples Dental is one of the largest references in dental management software in Brazil, offering complete and innovative solutions for clinics and offices. Focused on technology and efficiency, the company leads the digital market with tools that facilitate the management of dental processes. However, with its growing online visibility, the brand started facing significant challenges related to brand bidding, with competitors improperly using its keywords in search engines.
Challenge
Simples Dental was facing a critical scenario of competitive aggressiveness in brand bidding, with a high volume of active aggressors and occurrences of improper use of the keywords “simples dental” and its variations. The start of monitoring revealed peaks of aggressiveness in August, resulting from the entry of new aggressors, which directly impacted the performance and visibility of search campaigns. In addition to compromising the customer acquisition strategy, the presence of aggressors increased direct competition and made the efficiency of paid campaign investments more difficult. The challenge was to reduce aggressiveness in the search environment, eliminate active aggressors, and optimize the performance of institutional campaigns, ensuring greater control and visibility for the brand.
Implemented Solution
The solution was structured around continuous monitoring and actions focused on eliminating brand bidding occurrences. The first step involved a complete mapping of aggressors, identifying the main domains that were improperly using Simples Dental’s keywords. Based on this survey, direct actions were initiated with the aggressors, including notifications and mediation processes for the deactivation of terms.
Constant monitoring allowed for a quick and efficient response. Recurrent aggressors received formal communications to ensure the removal of the keywords, while specific cases advanced to extrajudicial notifications. This approach resulted in the elimination of highly relevant unfair competitors and reduced the volume of brand bidding occurrences in search pages. Additionally, the actions led to a reduction in CPC (Cost Per Click) for campaigns, showing a gradual improvement in competitive control and campaign efficiency.
About the Company
Simples Dental is one of the largest references in dental management software in Brazil, offering complete and innovative solutions for clinics and offices. Focused on technology and efficiency, the company leads the digital market with tools that facilitate the management of dental processes. However, with its growing online visibility, the brand started facing significant challenges related to brand bidding, with competitors improperly using its keywords in search engines.
Challenge
Simples Dental was facing a critical scenario of competitive aggressiveness in brand bidding, with a high volume of active aggressors and occurrences of improper use of the keywords “simples dental” and its variations. The start of monitoring revealed peaks of aggressiveness in August, resulting from the entry of new aggressors, which directly impacted the performance and visibility of search campaigns. In addition to compromising the customer acquisition strategy, the presence of aggressors increased direct competition and made the efficiency of paid campaign investments more difficult. The challenge was to reduce aggressiveness in the search environment, eliminate active aggressors, and optimize the performance of institutional campaigns, ensuring greater control and visibility for the brand.
Implemented Solution
The solution was structured around continuous monitoring and actions focused on eliminating brand bidding occurrences. The first step involved a complete mapping of aggressors, identifying the main domains that were improperly using Simples Dental’s keywords. Based on this survey, direct actions were initiated with the aggressors, including notifications and mediation processes for the deactivation of terms.
Constant monitoring allowed for a quick and efficient response. Recurrent aggressors received formal communications to ensure the removal of the keywords, while specific cases advanced to extrajudicial notifications. This approach resulted in the elimination of highly relevant unfair competitors and reduced the volume of brand bidding occurrences in search pages. Additionally, the actions led to a reduction in CPC (Cost Per Click) for campaigns, showing a gradual improvement in competitive control and campaign efficiency.
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