Protect your customers from scams

Digital frauds are deceptive practices carried out online to steal information, money, or harm the reputation of individuals and businesses. Common examples include phishing, fake websites, and fake social media profiles.

Digital criminals often create fake websites that replicate legitimate ones to steal data or sell products that will never be delivered. Fake social media profiles imitate real accounts to deceive followers, promote fake deals, and attract users. Cybersquatting refers to registering domains similar to the official ones to mislead users into believing they are the official site.

Digital fraud can lead to a loss of customer trust, decreased sales, and damage to the brand's image. Additionally, it can result in significant legal and financial costs, as well as an increase in customer complaints to the customer service department (SAC).

Brand impersonation occurs when fraudsters pretend to be a legitimate company to deceive consumers. This can include creating fake profiles, cloning websites, or sending fraudulent emails.

If you encounter digital fraud involving your brand, document all the evidence and report the incident to the relevant platforms. Working with brand protection experts can ensure a quick and effective response.

The time to remove a fake website or profile varies, but with proper documentation, it can take anywhere from a few hours to several days. The speed depends on the cooperation of the platforms and the effectiveness of the reporting process.

To detect fraud, continuous monitoring of the internet is necessary, including social media, e-commerce sites, and domain registrations. AI tools and a specialized team can help quickly identify suspicious activities.

To take down a fake profile or website, collect evidence, report it to the relevant platforms, send legal notifications, and follow up on the process until the content is removed. Relying on professionals specialized in brand protection can make this process more efficient.