Cases
Fast Shop Eliminates Over 200 Unfair Competitor
Fast Shop Eliminates Over 200 Unfair Competitors and Boosts Results with Brand Protection Marketing
About Fast Shop
Fast Shop is a retail chain known for its premium selection of home appliances, electronics, and technology, recognized for offering a sophisticated and personalized shopping experience. Since 1986, the company has combined a premium portfolio with innovation and excellence, standing out for its exceptional customer service and continuous search for solutions that delight its customers. Whether in physical stores, e-commerce, or through its app, Fast Shop provides a unique shopping journey that connects quality, exclusivity, and convenience.
Challenge
Fast Shop faced a significant brand protection problem: unfair competitors were using the brand's name in paid advertising campaigns. This practice inflated the cost-per-click and impacted other performance metrics, while also diminishing the brand's visibility. Ads from competitors using Fast Shop’s name diverted qualified traffic, negatively affecting the performance of the company’s marketing campaigns and increasing customer acquisition costs.
Solution
Branddi adopted a comprehensive approach to combat the challenges faced by Fast Shop. The strategies included continuous monitoring, using advanced tools to identify and track ads that misused the brand’s name, followed by direct contact with competitors requesting the immediate removal of violations. The elimination of over 200 unfair competitors resulted in greater visibility and market share for Fast Shop. These actions led to a significant 22% increase in click-through rates, indicating improved quality traffic to Fast Shop’s ads. Additionally, there was a 38% increase in impression share, reinforcing the brand’s presence in the digital market. These results not only improved the performance of Fast Shop’s campaigns but also strengthened the integrity of the brand in the digital environment.
About Fast Shop
Fast Shop is a retail chain known for its premium selection of home appliances, electronics, and technology, recognized for offering a sophisticated and personalized shopping experience. Since 1986, the company has combined a premium portfolio with innovation and excellence, standing out for its exceptional customer service and continuous search for solutions that delight its customers. Whether in physical stores, e-commerce, or through its app, Fast Shop provides a unique shopping journey that connects quality, exclusivity, and convenience.
Challenge
Fast Shop faced a significant brand protection problem: unfair competitors were using the brand's name in paid advertising campaigns. This practice inflated the cost-per-click and impacted other performance metrics, while also diminishing the brand's visibility. Ads from competitors using Fast Shop’s name diverted qualified traffic, negatively affecting the performance of the company’s marketing campaigns and increasing customer acquisition costs.
Solution
Branddi adopted a comprehensive approach to combat the challenges faced by Fast Shop. The strategies included continuous monitoring, using advanced tools to identify and track ads that misused the brand’s name, followed by direct contact with competitors requesting the immediate removal of violations. The elimination of over 200 unfair competitors resulted in greater visibility and market share for Fast Shop. These actions led to a significant 22% increase in click-through rates, indicating improved quality traffic to Fast Shop’s ads. Additionally, there was a 38% increase in impression share, reinforcing the brand’s presence in the digital market. These results not only improved the performance of Fast Shop’s campaigns but also strengthened the integrity of the brand in the digital environment.
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