Branddi Blog - Brand Protection Insights

Recent articles

• How to appear in AI answers: what decides a citation

  Google says there is no special optimization for AI Overviews. What decides the citation is what third-party sources publish about your brand.

• In-house vs outsourced brand protection: the real maths

  The cost of in-housing brand protection isn't the tool, it's the per-channel operation. See what the spreadsheet forgets and how to decide with a measured pilot.

• From AI Recommendations to Google: The New Brand Bidding Risk

  Discovery is moving to AI, but validation still happens on Google. Learn why defending branded terms and measuring AI Search now belong to one operation.

• Why Was Your Takedown Request Denied? 7 Reasons

  A takedown request may be denied because evidence, URLs, or the selected channel are incomplete. Learn the seven common reasons and how to correct each case.

• How to Remove a Fake App from Google Play and the App Store

  Learn how to identify, document, and report a fake app on Google Play or the App Store through the correct channel for each type of violation.

• How to Remove an Instagram Profile Impersonating Your Brand

  Learn how to document, report, and track the removal of an Instagram profile impersonating your brand through the appropriate Meta channel.

• How to Prove AI Visibility ROI to Executives

  Learn how to connect the AI Visibility Index, Presence Matrix, GA4, CRM, and incremental margin to prove AI Visibility ROI without inflating results.

• How to Measure Traffic from ChatGPT, Gemini, and Perplexity in GA4

  Learn how to identify visits from ChatGPT, Gemini, and Perplexity in GA4, compare platforms, and measure engagement, key events, and attribution limits.

• Is ChatGPT Getting Your Brand Wrong? How to Fix It

  Learn how to investigate incorrect information about your company in ChatGPT, correct public sources, and track whether answers change with evidence.

• Google Ads Trademarks: What They Actually Restrict

  Learn what Google Ads trademark policy restricts, what remains permitted, and how to prepare a complaint without confusing trademarks with brand bidding.

• How to monitor your brand in ChatGPT: a question set

  Build a question set to track how ChatGPT, Google AI Mode and Gemini mention, recommend or misrepresent your brand, with evidence that supports decisions.

• How to find who advertises on your brand name

  Learn how to identify Google ads on your brand name, capture evidence, check transparency and decide when to report them.

• What brand bidding is and why it raises your brand CPC

  Brand bidding means buying your brand name as a keyword. See the auction mechanism that raises your CPC, what Google allows and what Brazilian courts ruled.

• How the Amazon Buy Box works and why you lose it

  The Buy Box concentrates sales on the product page. See Amazon's and Mercado Libre's official criteria, and what changes with the 2026 eligibility removal.